Social Media Advertising For Small Business, Part 2 – Facebook

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook....more

Social Media Advertising For Your Small Business – Part 1

Social media engagement is both an art and a science. When it comes to keeping your small business at the top of your customer’s mind, a fantastic complement to any social media program is targeted advertising....more

Why You Shouldn't Wait Until Tax Season to Look at Your Finances

As we head into tax filing season, a lot of entrepreneurs are scrambling to get all of their financial information. Credit card statements, bank accounts, PayPal transactions, fifteen excel spreadsheets, not to mention trying to remember what that $62 charge was back on January 9 of last year…the whole process can seem overwhelming.And on top of that, you may be trying to find a tax accountant only to find out that they are super busy and don’t get back to you right away.What if I were to tell you that it didn’t have to be this complicated?...more

Share The Love – How Content Marketing Can Grow Your Small Business

It’s easy to think that your social media channels must be about you and only you. You are promoting your brand, after all, so why wouldn’t you want readers, followers and fans to be focused on what you have to offer?...more

Mompreneur Spotlight – February 2015: Nellie Akalp of

Mompreneur Spotlight – February 2015: Nellie Akalp of

Friday Wrap-Up

It's been an interesting and fast week for me. I'm so glad that it's Friday, although I still have a lot to do. I'm still working on not doing work/school of any kind, one day a week. It's hard, but necessary. Do any of you find not working on something & taking a break, hard as well?...more

3 Ways to Find Your Brand’s Voice

It can be a struggle to creatively represent your small business brand while conveying your message. After all, when you only have 140 characters, how can you be sure that your company’s style and values are coming through?Know Your Audience...more

Friday Wrap-Up

Today has been a good day so far. The week didn't start out that great (getting blocked my life, no matter what I did), but keeping optimistic has helped. I had a short chat with a small business association today and came away a little more informed then I was walking in. I'm going back on Monday for an informal workshop to find out more information, brainstorm, etc. It's exciting and I love moving one step closer to "officially" starting my business. Anyway  I have school work, and a business plan to continue working on. Have a great weekend!...more