It is easy to get overwhelmed by all of the different social media advice available online. Social media experts are all keen to give you advice on how to maximize your social media reach, how to ensure that each update you post has maximum impact and reaches your target audience.
It's overwhelming because in a way, they are all correct - if you had the time and the resources to be constantly monitoring, posting, updating, liking, retweeting, hashtagging or whatever then no doubt your blog or small business would be flying.
Billions of people around the world use social media. BILLIONS! A 2015 study showed that nearly one out of every four people use social media on a daily basis. Sounds like the perfect breeding ground for sales, right? We’ll see....more
Social media is supposed to be a conversation, an engaging interaction online. Some experts say you should pretend that the people online are all standing with you at a cocktail party and that you should interact with them as such....more
The holiday period is not only incredibly busy with social events and family commitments, but it is also one of the most challenging periods of the year in terms of managing your small business....more
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