3 Reasons Why Your Rates Matter

Humans have weird perceptions - a flea market purchase is synonymous with low prices and possibly low quality, while a purchase from a high end store gives us the satisfaction of owning a high quality product, even if it leaves our wallets lighter. We extend this thought process to all facets of our lives, be it personal or professional, which is why, as a small business owner or a solopreneur, your rates reflect the quality of your work....more

Know Your Numbers

Every action you take as an entrepreneur ties back into your brand and your strategy. So, how do you know if you're being effective? How do you know if your business is viable? Profitable? Headed for the landfill? You do this via metrics and knowing your numbers. ...more
@paulag01 You're welcome! Good piece!more

Energy Saving Tips for Small Business

Going “Green” isn’t a fad, it’s necessary to save the planet. If you have watched any of the documentaries on the Discovery Channel about how the polar icecaps are melting then you might have the same sick feeling in the pit of your stomach like I do.  Conservatively, sea levels will rise around 2 feet in the next 100 years, and that’s just the beginning.The Small Business Administration and numerous other resources are available to help small business go green....more

Integrated Marketing Enhances Your Professionalism

Steve McKee, author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It , talks about today’s marketing and media fragmentation in his Bloomberg article: Integrated Marketing: If You Knew it You’d Do It. He says: “The good news is that there is a powerful way to overcome fragmentation: integration.  But don’t be deceived—it’s more difficult than it appears.” ...more
What's your integrated marketing plan?more

Bulls-eye! Or defining my target market

I just read a blog post from The Mogul Mom (http://www.themogulmom.com/2012/05/the-3-rules-of-target-markets/), about defining one’s target market.  I’ve had a lot of trouble doing this and I haven’t found the help I need in other marketing advice.  I’d just about given up.  Still, I dutifully opened the email and started reading....more

Why You Need Systems and Procedures as an Entrepreneur

So you’ve started your business and your humming along.  You’re thrilled to be free of the restrictions and red tape of working for “The Machine”.  Yet if you truly want to be free, you need systems and procedures. “What?! You say. I don’t want to be bogged down by such things! That’s part of why I left corporate! ...more
This is a really great post to help business owners and bloggers stay organized while staying ...more

Get Connected & Get Support

While the term solopreneur might connote images of a one-person operation, that is never truly the case. Sure if you own your own business you are the Chief Everything Officer (at least on some level) and the buck stops with you, but going solo is not the time for succumbing to lone ranger syndrome. ...more

The 5 Secrets of Crafting a Horrible PowerPoint Presentation

Sure, it seems easy to create the kind of horrible PowerPoint presentation that puts your audience to sleep when your topic is already a yawner---but is it only the subject matter that’s to blame?When you’re speaking on a topic that your audience already has an interest in, is it still possible to annoy listeners and make them want to throw tomatoes at you?...more
@workspring Thank you! We thought so too :)more

What Not To Name Your Business

Hi, I'm Jen, and I'm the owner and founder of The Girl People Call for Marketing Stuff. ...more

Surprising Statistics About Women Entrepreneurs That Are Hard To Hear

 Scott Shane's book, "The Illusion of Entrepreneurship" appeared in my life again recently. I purchased the book many months ago and never got a chance to read through it entirely. I somehow missed chapter 8, "Why Don't Women Start More Companies?" ...more