“Lead” Your Business to the Next level

As a business professional you probably have a collection of old business cards sitting on your desk that you will get to “sometime”. You also have an active LinkedIn profile with 500+ connections and growing and you belong to many active professional Facebook, Google Plus groups but none of these platforms are translating into ROI....more

Three Common Small Business Culture Mistakes

The culture of an organization is often tied very closely to its success. And yet, it has been my experience that most small businesses are not very good at “that culture thing.” If you ask the owners of small businesses about the culture of their organization, many give you a blank look. Others tend to respond with the description of their personal approach: “I run my business based on good customer service.” Or, they just shrug and say, “I have good people and they work hard. We are small and don’t have a lot of time to think about things like culture....more

Three Digital Media Analytics Your Small Business Needs to Focus on Right Now

In a world of statistics, numbers in digital media can get confusing. From re-tweets and mentions to page visits and time on site, it can be difficult to wade through the world of analytics....more

How to Use Google Plus to Grow Your Small Business

When Google Plus first launched, the platform was met with a wide spectrum of feedback. Unsure of the network’s direction, Google+ was often referred to as the “Wild, Wild West” of social media....more

Team Work

BlogHer – NaBloPoMo – March 2014Friday, March 14, 2014 Is it easier for you to work together with other people or to work alone?~~~~~~~~For twenty-five years, I worked on assembly lines, where we all had to work together to get the work done. In 2000, my second husband and I created a small business for ourselves. We worked at Art and Craft Shows and had a kiosk in a local mall. We sold items on e-bay and at large ‘flea markets’. We were working together as a team....more

Negotiating Tips for Small Businesses

http://sheownsit.com/negotiating-tips-for-small-businesses-by-harleylebon/ Recently, I met with several entrepreneurs who have been in business for several years and are respected for their innovation, expertise, and assertiveness in their respective areas. As we discussed a multitude of challenges and joys of owning a small business, one theme seemed common among the group. The negotiation process appeared to be everyone’s weak spot, and all agreed they wanted improvement, more practice, and better results....more

How to Make a Living as a Crafter

I have made a living as a crafter for close to 15 years. It has not always been easy. There were times I was poor, and there were times I felt rich. There were times without health insurance, and times when I was staying in hotels in Beverly Hills. The craft industry waxes and wanes like anything else. This, my friends, is why I always live by the motto that you need to have several financial irons in the fire at once. ...more
jenniferperkins It was packed with good info! Thanks for sharing!more

5 Easy Ways to Prepare Your Business for 2014

Get your business (or blog) prepared for 2014 with these five simple steps!...more
poojanegiThat is very true - you never do know when opportunity will be right around the corner! ...more

Online Small Business Owners: Want To Promote Your Black Friday Sales?

It’s that time of year again. Black Friday and Cyber Monday sales ads all over the place. (Well, really, now they’re Black Thursday ads.) As a small business(es) owner, I’d prefer to help promote other entrepreneurs.If you have a small business, and want me to include your business in my Thanksgiving night post, then leave a comment on my blog....more

Why Podcasts are the Forgotten Marketing Tool

In today’s digital age, small business owners seem to have limitless options available to them in terms of cheap marketing. Establishing a strong social media presence is a no-brainer at this point. As long as a business provides consistent, high quality content on their Facebook, Twitter, LinkedIn and Google+ profiles, and on their blog, they have all of their bases covered. The more places you can be found at online, the more you might feel a bit stressed out and need to hire a social media manager and/or team to help you keep up....more