Social media tends to receive a lot of negative publicity. It's not surprising that many artists and creators seem to think that Facebook, Twitter and the like are the new antagonists, threatening to ruin creativity.
The root of the fear seems to be anything from the distracting aspect of social media to the fact that it's lowering audience attention spans. Could it be, however, that we're merely clinging too tightly to the past and refusing to see the benefits that social media brings to the creative world?
First things first, there are no strict rules in social media marketing. Having said so, remember that you have to play within limits. Just in case you are getting confused and are totally lost when it comes to social media strategies, remember that the only rule that you need to abide by is innovation. Planning a new marketing strategy for your business can be tough. Time-crunch and limited funds are constraints that can soak-up all your time and effort. When that is the situation you can turn to social media for help....more
Every important plan has to have a contingency plan. So is the case with social media marketing plans as well. Social Media Marketing for business can no longer be taken causally; it is significant to your business. As corporate use of social media increases, companies realize that social media marketing is not an activity, it is a full-fledged operation. Hence, there has to be at least one social media marketing employee in every company engaged in social media or brand management....more
You no longer have a choice whether or not to deliver your content through video.Video is now the primary way people want to learn, shop, and interact online.According to a report from Cisco, by 2020, over 82% of ALL web traffic will come from video....more
"Comparison is the thief of joy." When friends (especially women) get together, they talk about people. It’s not always in a gossipy way – although, yes, that happens – but sometimes in just a casual or factual style.“Did you see Jessica got engaged?”“Looks like the Smiths are having a busy summer; they’ve been traveling like crazy.”...more
With all the tragedy that has gone on in this world, especially in the past few weeks, it's hard not to stop and think about how we spend our time on earth.
I've noticed a trend when I've gone to dinner with friends. There are a few who take out their cell phones and leave it on the table. Halfway through the dinner, you will see one or two people aimlessly scrolling, or texting furiously. They become disconnected from the moment and the conversation. You may ask them a question, and they stare at you, unaware of what is going on at the table.
Just like older generations never thought that the dial phone in the kitchen could be dangerous (think phone scams), today’s kids don’t have a clue how hazardous smartphone apps can really be. They are a godsend to pedophiles, scammers and hackers. And let’s not forget other kids who just want to be cruel bullies....more
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