Social Media Strategy Must Include Video – Or It’s Not Very Strategic

 Have you heard the news? The content revolution is real and social media is starting to lose out in the ranking battle. According to Searchmetrics’ Google Year in Review 2015, the top ranking sites were all big name publishers, with just two social networks in the mix – Instagram and YouTube. What sets these two networks apart? Video. Time to make some changes or get lost in the shuffle....more

I Took a Facebook Hiatus

The newest cleansing rage is not the green smoothie, but the Facebook detox - taking a declared (unspecified) time off from the social media time suck. ...more

Social Media tips every entrepreneur should know in 2016

Nowadays, with the advent of technology and social media all over the place, we get to hear every little detail about what’s hot and what’s not! Right from posting every kind of information about your daily schedule to getting updates on everything related to technological field, it has certainly become a huge part of our lives. It’s almost everywhere we go and nobody is unaware of it....more

Hesitant to Share Good News

There are too many new sad stories every day. Shootings and terrorism and cancer and what the fuck is happening to our world? “Are we on the brink of a revolution?” my husband said the other day and I didn’t answer him because I didn’t want to go there in my head. ...more

Why My Blog Is Breaking Up With Pinterest

Blogging can be such a fickle mistress. One day you are sailing along on cloud nine, your page views are up and you are beating off new subscribers with a stick. And then something happens and your whole blogging world falls apart. Your page views plummet, and it feels like you will never get traction again. And as you stand in the rubble, looking around, you find yourself asking, "What the hell happened, and how did I end up here?" Something changed and everything you thought you knew now seems wrong. For me, that something was Pinterest. ...more
The sponsored posts are too frequent and irrelevant. We were searching for kitchen organization, ...more

Facebook Memories Plague Me

I manage two Facebook accounts; one is my personal page, the other, my husband’s clown business. On most days, on both accounts, Facebook dutifully greets me with this message: “Galina, we care about you and the memories you share here. We thought you'd like to look back on this post from 1 year ago.” (Or 9 years ago.)” ...more

There's Another Story Behind that Pictures

I read an article recently titled, "Yes, your friends are using Facebook to make you jealous of their vacations." Great title, right?...more

How to Help Kids Find Balance with Technology

I was part of that generation of kids who spent hot summer afternoons outdoors, playing hopscotch and tag with my playmates. While that didn't exactly make me a top athlete or a social butterfly, it at least left me with memories of an exciting and adventurous childhood. We got creative and comfortable in dealing with other kids. Well, that was in the early '90s, when the internet had yet to become a household name, and playing electronic games was a privilege of well-off kids. ...more
Love the idea of a gadget-free zone! I love my iPhone, so I understand the appeal of technology ...more