Pin This! Statistics Small Businesses Can Use To Engage On Pinterest

When choosing where to focus efforts in social media, the number of options can be overwhelming. Social media networks are a fantastic way to spread the word about your small business....more

5 Things to Do Before You Share on Social Media

We all may not agree on much in this world, but I'm sure we can pretty much agree on this: EVERYTHING IS TERRIBLE. Literally, everything. Has this not been one of the worst years in recent memory for violence, death, terrorism, and just overall shittiness? As a result, we're all going on the Internet to share our opinions on all the horrible things. People from different backgrounds and with different beliefs are taking to social media to essentially participate in the broader conversations and speak their mind about everything that's going on. And that's fine. With exceptions. ...more
JeanWebSmart you're so right -- good point!  It's so irresponsible to share something without ...more

Do You Admit That You Have a Blog?

I'm a social person. I can easily speak to total strangers, and in class I ALWAYS have a question. However, one topic seldom comes up in real life: my blog. I'll share things on Facebook, where I have friends both from school and from the blogosphere, but other than that it's almost a don't ask, don't tell type of thing. I don't like to mix my online and offline worlds. And I become uncomfortable when other people mix them for me. ...more
I'm happy to mention my blogging and online content offline, but I have quite strict rules on ...more

How Can I Really Listen To My Customers On Facebook?

One of the added complexities of the social media strategy for your small business is that your content and your activity needs to be more than just broadcasting out your marketing messages....more

Social Media Audit – 3 Tips to Strategically Prep for 2015

This is a busy time of year, for both in business and in our personal lives. It may feel like an easy time to let up on your social media efforts, but that could end up biting you in the new year....more

5 Tips for Successful Holiday Messaging

Holiday season is here, and your customers are spending more time online than ever before. If ever there was a case for truly knowing your audience, the holidays are it. You want your brand to stay top of mind, while still being culturally sensitive....more

How Important is Your Personal Brand?

Branding is something that we are most familiar with in terms of a company that we work for our own corporate identity, but how much effort and credence do we put into building a personal brand? You might want to start thinking about it, because it can really help you as an individual, as well as the company you work for. Think about it. When you begin interactions with someone from a company, whether you are trying to sell something to them or they are trying to sell something to you, how often do you look up information on the person as well as the company?...more

Your Small Business Blog: Top 3 Avoidable Mistakes

Blogging is nearly ubiquitous with creating a meaningful online presence, especially when connected through your website and pushed through your social media channels. Effective blogging can create new customers, keep current ones and show a human side of your organization....more

Want To Be A Travel Blogger? Ready for 75 Steps For A Single Post?

Think Being A Travel Blogger Is Easy? Think Again!Who wouldn't want to be a travel blogger? It sounds like the best job in the world! And, as I know from personal experience, it can be! But it's also a lot of work - in fact, there are 75 steps involved in creating just a single blog post and I bet it's the same for foodie, fashion, lifestyle, and parenting bloggers too. Even when you're pursuing your passion there is a lot of work involved!...more

The Things You Don't See In A Picture

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