What confuses you about PPC?

I'm trying to get content out there for people who are confused about PPC, have general inquiries or simply just don't know why its beneficial.  So as folks who seek promotion, what sort of content would you most benenfit from? 


As of now I'm simply twittering/facebooking for people to ask me questions and they will get a reply email.  But I'm switching it up a bit to help others as well!  I'm going to start to use that contect/questions and post it in blog format. So then not only is it searchable but out there for everyone to read.


So I ask you to share your PPC confustions, concerns and questions!

Also, you can friend me via twitter under twitter.com/AskPPC


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