BlogHer Partners with MommyTech Summit at CES
Partnership will extend dialogue between women online and technology community at CES;
Plans include presentation of recent research, participation in first ever fashion-technology runway show
SAN FRANCISCO, CA, December 8, 2010 – MommyTech Summit, a CES partner event that looks at the relationship between women and technology, today announced its partnership with BlogHer, Inc., the leading participatory news, entertainment and information network for women online.
As part of the partnership, BlogHer co-founder and COO Elisa Camahort Page and Ilana Westerman, Principal at Create with Context, Inc., will present the results of “Women, the Web and Their Wallets,” a joint research study that looks at how moms purchase technology, and how technology drives purchasing.
Additionally, Camahort Page will join top bloggers and journalists from the women-tech community, including Suzanne Kantra, Andrea Smith, Beth Blecherman and others, as guest moderators at FashionWare, the first ever runway show that will unveil the next generation of wearable technology. Diana Eng, author of Fashion Nerd and former Project Runway contestant, will curate the show which will include the latest designs in cutting edge fashion.
“BlogHer’s joint study with Create with Context demonstrates just what powerful technology consumers the women in our community are. Through this partnership with MommyTech, we will be able to create a dialog with the technology community as CES and drive even more exciting product development and design of the products we love so much!” said Elisa Camahort-Page, co-founder and COO, BlogHer.
“What’s most amazing to me is the breadth and depth of knowledge in the BlogHer community and BlogHer’s ability to infuse the site with a sense of community,” said Robin Raskin, president and founder, Living in Digital Times. “This relationship will allow the consumer electronics industry to reach women in a way that they’ve never been able to do before.”
MommyTech Summit, one of six one-day conferences produced by Living in Digital Times to analyze how technology affects consumers from children and college students to parents and senior citizens, will bring together experts to discuss the important role moms play when it comes to technology in raising families, managing households and maintain careers.
For more information on MommyTech, visit www.mommytechsummit.com.
For more information about BlogHer, visit: www.blogher.com.
About Living in Digital Times:
Founded in 2002 by tech journalist and consultant Robin Raskin, Living in Digital Times, is designed to create a dialogue between companies and key consumer demographics via a variety of media projects in which getting smart about the digital world is fun and entertaining. In addition to the six CES-based TechZones, Living in Digital Times offers a range of services that articulate the digital experience to various constituencies. Services include trade show planning and management, web site promotion, and consulting services. Learn more about Living in Digital Times at http://livingindigitaltimes.com.
Reaching more than 25 million women each month (Nielsen Site Census, October 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.