BlogHer PRO Interviews: How to Build Your Reputation
Editor's Note: Stay tuned for liveblogs and updates from today's BlogHer PRO Conference in San Francisco, Dec. 13! Meanwhile, read some words of wisdom from some of the conference speakers. -- Julie
As the countdown to BlogHer PRO continues, we're bringing you interviews with our speakers to help you decide which panel to attend (or to help convince you to pick up a last minute ticket!). Yesterday we talked shop about vlogging and today we're discussing the importance of building your online reputation. Whether that's working with brands, the media or other bloggers, it's important! My whole question for the Building Your Reputation panel was this:
Share just one bit of advice for how bloggers can grow their reputation. (Don't give away all the goods for your session, just one little teaser!)
My advice is to make friends. Whether it's via conferences, social media or meet-ups, your friends are the ones who will talk you up around the internet. Brands who do it right listen. They listen to the chatter, they track conversations, they see who's talking to or about whom. The more you come up in conversations (whether it be tweets, FB posts, blog posts, etc), the more you will be front of mind when it comes to that short list of folks brands want to consider working with. Exposure and 3rd party validation – that's what friends give you.
Freelance journalist Carolyn Jung shares some really good points. While some may seem like common knowledge, I think we've all seen people forget these rules in their online actions.
Be courteous and treat others as you would want to be treated. I know that sounds simplistic, but you'd be surprised how often people forget the power of civility, especially in this Internet age where it seems like anything goes when you can be anonymous. There's such a temptation to be snarky. But words live on and circulate online beyond your wildest dreams. As a former newspaper staff writer, I can't tell you the calls I fielded from people who wanted to vent, sometimes unknowingly in the most graceless and even racist of terms. But I learned to deal with even the worst of situations with a cool, calm, civil manner. It inevitably diffused the situation, calmed the person down, and made them feel like they were being heard and taken seriously. In the process, it grew my reputation in their eyes as someone who cared, listened and was beyond professional. Treat everyone like that and it will pay you back in spades. Return phone calls. Send a 'thank you' when someone helps you out even if it's with something minor. And follow through on what you say you will do.
My advice is to do your research and make every conversation count. Whether it’s small talk at conferences or over twitter, etc, seek out the people and/or companies you admire and be armed with ideas that could spark a mutual brainstorm. At the very least, it could make you stand out and be remembered and it could also very likely lead to future partnerships that you otherwise might have never had.
The panel's moderator, Elaine Wu rounds out all of this great advice with one big one.
Get away from the computer, get off your behind, get out there and talk to people! Networking my seem old school in this day and age, but it still does and will always work. It only reinforces the relationships you've started with your community online. And don't just go to any old conference. Make sure you research the one, two or three a year that you want to make an effort to attend and make an effort to get something out of. And remember that a conference or networking opportunity is only as good as you make it. Don't expect people to come to you. Make the conversations happen.
These smart panelists will share more information with you during the first breakout session at 10:00am in the Growth Track: Growing Your Reputation: Working with PR and Media Professionals as Part of the New PR Food Chain. The session is sponsored by Bing and is sure to leave attendees with a new understanding of how to manage some of these professional relationships.
If you don't have a ticket for BlogHer PRO just yet, you still have time to register.
If you have any questions for this panel's speakers and you don't want to forget them ahead of time, feel free to leave them in the comments!