Esther Crawford is the founder of Blankket, a place for families to connect and share privately. In 2011 she launched glmps, an iPhone app for sharing life's moments. Previously she was a national spokeswoman and blogger for Weight Watchers, appearing in commercials alongside Jennifer Hudson. She started blogging in 2004 and met her husband through her blog - he was a commenter.
Deb Rox is the Entertainment Editor for BlogHer.com and co-host of BlogHer's annual Queerosphere party. In addition to writing, she consults and trains on diverse communications and management topics including community development and social media and works on a diversity of blog-related projects including the Listen to Your Mother Show. She blogs at Deb on the Rocks and Tweets way too much at @debontherocks
Launched in 2007, Catherine, mom to Kenya (6) and Chloe (4), created Weelicious.com as a platform to show parents around the world how easy and beneficial it is to expose children to wholesome and delicious homemade food. After personally struggling with how to feed Kenya, Catherine recognized a need for realistic, accessible and nutritious recipes for parents using minimal ingredients that are fully loaded with flavor. Weelicious, which now houses over 1200 original recipes, isn’t about taking risks or presenting challenges in the kitchen. Catherine inspires her community with ingredients that are readily available and recipes that are fast and easy to follow. Debuting a new recipe or tip daily and how-to cooking videos posted every Tuesday, Weelicious is a wealth of information and has quickly developed an international audience on Facebook, Pinterest, and Twitter.
Catherine takes her inner ‘mom-ologue’ from the web to the page with her book, Weelicious: One Family. One Meal. Starting out as an inspirational feeding guide, Catherine cleverly weaves together first-hand experiences with factual evidence, and then naturally progresses into 140 of her own can-do “easy, fresh, and fun” recipes. Summer 2013 Weelicious Lunches will be published with over 160 simple recipes to get kids excited about school lunch.
Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.
In Fall 2010, Susan joined BlogHer Inc. where she currently serves as Vice President of Influencer Marketing. In this role, she connects social media influencers with the brands they love through mutually beneficial business and advertising opportunities.
As an independent consultant from 2004 to 2010, she helped organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.
Prior to that, Susan held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
Her professional marketing blog, where she writes about social media and marketing strategy, is Marketing Roadmaps. She also writes a personal blog, Snapshot Chronicles. Her first book, Professional Blogging For Dummies (Wiley), was published in July 2010.
Susan speaks regularly at social media conferences like BlogHer, Mom 2.0 and New Comm Forum. She is a co-founder of ethics initiative Blog With Integrity and appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.