BlogHer reviewers discover the new esteelauder.com

esteelauder.com has a whole new look.

Estée Lauder recently asked a few lucky BlogHers to check out the new look of esteelauder.com (plus we gave them $100 gift certificates for a mini shopping spree) and they loved it! They were immediately struck by how easy the new design made it do whatever they wanted to do--whether that was shopping for a specific product, finding something new, or just getting caught up on the latest trends.

They went wild about the new How-To Videos that give you step-by step instructions on how to get the look you want. And they raved about the Skincare Finder (after all, how many of us have struggled to find the right products? Estée Lauder makes it fast and fun to find your perfect regimen). BlogHers thought it was great that they could sign up for the esteelauder.com email newsletters to hear about new launches, special offers and more.  

Read on to learn what some of them thought-and how to get the most out of the new esteelauder.com by clicking on the links below!

Say La Vee is thankful of Estee Lauder for letting her "see the benefits of not pinching pennies when it comes to my face." She continued that the moisturizer she purchased "must have more... because it really does seem to work differently than my cheap stuff." 

Whoorl found her "own little spot of nirvana" when poking around the newly redesigned Estee Lauder site.

The new site is "set up to allow you to scroll over headers that take you to products," says Mocha Momma. This great new feature ensured she didn't miss out on products that were new to her!  

Mom to the Screaming Masses says she "could have accomplished an entire overhaul of the economy" if given the chance to purchase all the products offered by Estee Lauder.

A self-confessed product addict, Metalia "performed not one, not two, but THREE separate Dances of Joy" at the prospect of getting makeup and skincare products.  

Read about how CityMama "spent 10 minutes drooling over the pretty compacts" on the Estee Lauder site. 

Wary of purchasing foundation and moisturizer online, Wishbone Clover said that the foundation and skincare finders on the Estee Lauder site "proposed good suggestions for products that matched my skin type and tone."

Looney Tunes sang the praises of the iMatch Foundation Finder, noting that the foundation she purchased left her skin feeling "lovely hours later."

Referring to the tips on the new Estee Lauder site, A Girl and a Boy really appreciated the fact that some of the tips recommended non-Estee Lauder brands: "It means shoppers like me respect the company more for not letting sales get in the way of customer service."

Miguelina noted that a quick look at their site put her mind at ease, "they have lots of tools that allow you to "play" with make-up and that made it really easy to decide on what to buy...without leaving the house"

A huge fan of the Looks & Tips tab, O Momma Writes loves that "it tells you exactly what tools and products you need and makes it feel like anyone can achieve that classy, beautiful look."

Quick to note that, "you can buy lipstick while wearing your pajamas," Her Bad Mother enjoyed the complete absence of salespeople.

While trying out the Skincare Finder, SLynnRo loved that "the site tells you step by step what to use, and what specifically each product is targeted at."

Kirida found the how-to-video collection to be a fabulous feature of Esteelauder.com. "There are several looks like captivating eyes which I'm sure I can could turn into your royal hotness."

 

HOW TO MAXIMIZE YOUR ESTEELAUDER.COM EXPERIENCE
• Visit WHAT'S NEW to see all the latest launches
• Use the dropdown menus at the top to get directly to the category you're looking for—Skincare, Makeup, Fragrance or Re-Nutriv
• Find the customized skincare regimen right for you with the Skincare Finder
• Learn a new makeup look with the How-To Videos in the LOOKS & TIPS section
• Want to try the look from an Estée Lauder ad? That's in the LOOKS & TIPS section too
• For your ideal makeup match, use the Foundation Finder
• Most importantly, sign up for the free email newsletter! esteelauder.com has fabulous special offers all year long, and of course you'll want to hear about all the newest products.