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We have all seen at least a few empty storefronts in our towns or heard of friends or colleagues who have been forced to close their businesses in the last year or so due to economic conditions. Maybe you've spent more than one morning wondering about your business struggles and pondering, "How do I know whether to persevere or quit?"

Market research and marketing research are two functions that help in the development of business and marketing plans.

March is Women's History Month. March 8 is International Women's Day. March is also March Madness, but I believe that the use of the word "madness" in a month dedicated to women is unintentional. Right?

The prediction is that we'll see a 2 percent increase in job growth in 2010. On the surface, that would seem like good news. But, there is an underlying story here -- the story of a changing job market. In 2010, an increase in jobs doesn't mean that the lost jobs are returning.

Last Saturday, February 27th, Chile was hit with an 8.8 magnitude earthquake. Today it experienced a 6.6 magnitude aftershock.If you're looking for ways to help the earthquake's survivors, the sites and blogs below have posted lists of relief organizations working in Chile:

On January 12th, as the earthquake whipped through Port-au-Prince, an orphanage in Carrefour where 42 boys and girls lived fell to pieces. The children—all aged 9 months to 12 years old—are currently living in a parking lot near where the orphanage collapsed. They are survivors—they always have been. At their young age, they have experienced two tragedies: becoming orphans at an early age, and now being displaced again by the earthquake. Thankfully Madame Tiresias and Sylvain took in the children into the “Service aux Enfants en Difficulté” orphanage (“Service to Children in Difficult Situations”).

If you own your own business, you know just how hard it is to create business systems from scratch. Those everyday systems that make your business go are crucial to your success, yet you don't want to spend time reinventing the wheel.

Not everyone is taking the resignation of White House Social Secretary Desiree Rogers so seriously. Two days after the news of Rogers's pending departure broke Feb. 26 and began circulating the Web, Marla Singer tweeted, "First Van Jones and now Desiree Rogers? The White House just got a little less sexy." I was glad for the laugh because I've seen other comments about Rogers's decision with an undeniable sky-is-falling take on the story.

We've all heard of the concept of hitting bottom. Generally it's associated with alcoholism or other forms of addiction. But there are other areas of life in which we can hit bottom. How do we recognize when we've reached the valley and are ready to start climbing back toward the mountain top? Are there some areas for which we have to hit bottom, or is it possible to recognize that we are going in the wrong direction and pull up instead? I suspect that our popular culture conception of hitting bottom might be a myth. The idea that there is one spectacularly awful moment at which an epiphany of crystal clarity occurs and change becomes inevitable seems to me to be a kind of made-for-the-movies fantasy. I've known addicts who have had to move through repeated cycles of seriously bad stuff in their lives and lather-rinse-repeat the experience of rehab before attaining a substance-free life that remains that way only as long as they do the hard work of making the choice every day when they wake up.

Last week I attended the Annual Meeting of the IAB -- the trade organization for online publishers and advertisers. I was particularly inspired by the opening keynote, provided by PepsiCo's Chief Engagement Officer, Frank Cooper. Just his title alone made me think that the company (a BlogHer sponsor and advertiser) has been rethinking media from the inside out.

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