How earworms help in marketing businesses?

In one of my earlier posts, I had written about how music can help increase sales in businesses. In this post, I will write about how music can help in marketing businesses. ...more

I’m All About That Bass, But if You’re Not That’s Okay Too

I’ve had Meghan Trainor’s All About That Bass stuck in my head for weeks now. It is unbelievably catchy, and she does have a great voice.  And you just can’t deny a tune that *makes* you move with it....more

Local yet, global - It's World-music day!

Isn't the title analogous to the phrase, "think globally and act locally"? Yes, the genre, world-music is no different than that. A local flavor of music available for a global audience is what it is all about. ...more

3 reasons why I like unplugged singing

I've always been a fan of unplugged style as I believe its the purest form of singing. Here are three reasons why I like this style of singing:1. It's very much real and natural.2. It's a highly beneficial voice culture technique for singers....more

The Hollywood Music in Media Awards (HMMA) Nominated the Cheryl Barnes Single Come with Me for Best Jazz Song

The Hollywood Music in Media Awards (HMMA) nominated the Cheryl Barnes single “Come with Me” for best Jazz song! HMMA’s main event in November draws top industry elite, press, publicity and a wealth of talent from across the globe. Cheryl will have the opportunity to walk the red carpet alongside celebrities, press, photographers and media outlets that are there to interview artists and help share their story with the world....more

Some fond memories about the 'young king' (literally) of music

The musical maestro, Ilayaraja, celebrated his birthday last week and this post is a tribute to the 'young king' of music. Here are some of the fond memories I have about his music:...more

Creating relevance through music

“We Are the world, We are the Children” : These lyrics take us down the memory lane, about 15 years back in time when we first heard the album USA for Africa. Ever since then, the concept of playing for a cause has always been close to our heart....more

Hey Krishna - A Malayalam song from Sou's Voice

Here's a cover version of the popular Malayalam song , Hey Krishna from the movie, Kizhakkunarum Pakshi composed by the late Raveendran maash. Do listen to it and let me know your thoughts.

The Objectification Pt. 1

Music videos are becoming more and more like soft core porn. And it's sad. Case in point, Nicki Minaj's new video for her song "Anaconda." Needless to say, I was pretty sure the video was going to display her ASSets, but this video is doing a bit too much for me. It's sad that some women in the music industry are OK with objectifying themselves, as if the men in the music industry don't objectify women enough as it is. The over sexualization of women in the music industry (and in general) is just sad. I know, I sells but where and when will we draw the line?...more