
The new law, which for the first time creates a national tourism advertising campaign targeted at foreign markets, is a boon for the industry after three years of hard lobbying efforts. The up to $200 million to be spent on the effort each year will come from two sources: Up to $100 million collected in fees from foreign visitors who do not require visas and as much as $100 million in private dollars and in-kind donations from private business.Orlando Sentinel with a hat tip to Gadling


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