BlogHer U: A Business Development Intensive

BlogHer Original Post
Event Date: 
October 22, 2013 - 1:30pm - 5:30pm
Conference Day: 
Day 1
Room: 
Grand Ballroom
Conference: 
Conference Track: 
BlogHer U
  • 1:30-1:50 - Positioning: The Intersection of "You" and "Brand"
               Instructor: Erica Lee
  • 1:50-2:30 - Productizing: How Online Can Become a Product Line
               Instructors: Alicia DiRago, Jadah Sellner, and Tara Sophia Mohr

  • 2:30-2:50 - Prospecting: Free and Low-Cost Tools to Find Your Targets
               Instructor: Monique Maestas-Gower from the BlogHer Sales Team

  • 2:50-3:20 - Afternoon Break

  • 3:20-4:00 - Pitching & Pricing: If You Want to Make This Your Business, Then You Have to Be a Salesperson
               Instructor: Joanne Tombrakos

  • 4:00-4:30 - Partnerships: Understanding Typical Legal Terms and Arming Yourself for Contract Negotiations
               Instructors: Chrissy Watson and Kristen Herwitz

  • 4:45-5:30 - Produce: Documenting Your Customer's ROI, and Calculating Your Own
              Instructor: Julie Yamamoto