Conference Special Offers

Amy Cotteleer
Amy Cotteleer is the President of A Squared Group (A2G), an award-winning experiential marketing company based in Los Angeles, California. A2G’s work includes the development and execution of prestigious marketing campaigns for clients such as Gap, Motorola, Nintendo, method and The ONE Campaign. In addition to receiving numerous industry accolades, A2G was awarded Best Promotion of 2007 for the Gap (Product) RED launch.
Recognizing the power of social media networking and the need for brands to establish direct and dynamic relationships with customers, A2G launched Brand About Town in January 2008. This new division is dedicated to matching passionate, influential and viral consumers with leading brands in A2G’s word-of-mouth, advocacy programs.
Amy’s work has been recognized in the Wall Street Journal, Financial Times, Los Angeles Times, Chicago Tribune, Boston Globe and The Washington Post. She is a member of the Word of Mouth Marketing Association (WOMMA), the Marketing Agencies Association (MAA) and the Promotion Marketing Association (PMA). Prior to founding A2G, Amy worked in the Los Angeles office of the PR firm Harrison & Shriftman. She is a magna cum laude graduate of the University of Southern California with a degree in business.
Recognizing the power of social media networking and the need for brands to establish direct and dynamic relationships with customers, A2G launched Brand About Town in January 2008. This new division is dedicated to matching passionate, influential and viral consumers with leading brands in A2G’s word-of-mouth, advocacy programs.
Amy’s work has been recognized in the Wall Street Journal, Financial Times, Los Angeles Times, Chicago Tribune, Boston Globe and The Washington Post. She is a member of the Word of Mouth Marketing Association (WOMMA), the Marketing Agencies Association (MAA) and the Promotion Marketing Association (PMA). Prior to founding A2G, Amy worked in the Los Angeles office of the PR firm Harrison & Shriftman. She is a magna cum laude graduate of the University of Southern California with a degree in business.
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Session 1 (9:45-11:00 am)
Values track: The Politics of Food ... and Food Blogs
Visuals track: Developing Your Visual Voice
Vocation track: How Blogging Best Practices Apply, No Matter Your Blog Niche
Session 2 (1:00-2:15 pm)
Values track: How Food Blogs Can Save the World
Visuals track: Principles of Photography
Vocation track: Your Blog Is Great ... Now What?
Session 3 (2:30-3:45 pm)
Values track: The Meaning of Identity and the Value of Voice in a Crowded Foodblogging World
Visuals track: Advanced Photography
Vocation track: Protecting Yourself and Your Work
Closing Keynote (4:45-5:45 pm)
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