Anna Farmery

Anna qualified as a Chartered Accountant with KPMG. She then moved into industry as a Financial Controller before being made Managing Director at the ripe old age of 25. She continued in industry with a growing reputation for motivating people, and her development of internal branding for FMCG companies.

After 20 years of being a Group HR/Finance Director for major worldwide brands she decided to establish her own company - The Engaging Brand.

The Engaging Brand specialises in creating engagement strategies for consumers and employees. She spends her time supporting businesses who want to know:

• How social media can help their approach to engaging consumers and employees
• How social media can be used to attract and retain talent
• How to develop the leadership skills within your company

Anna is popular speaker on areas such as social media, personal and employer branding, and leadership. She is an energetic speaker, recently described as "a ball of energy and crammed pack of ideas"

Anna lives and breathes Web 2.0. Her blog is ranked in the Top 100 at AdAge and has been recognised as a "must read "leadership blog. The Engaging Brand podcast goes from strength to strength recently being nominated for the Best Business Podcast at the Podcast Awards 2007. She is also part of The Podcast Sisters show that describes itself as "Web 2.0 for the Non Geek!"