Event & Media Partners
Ellen Siminoff
Ellen Siminoff is Chairman of Efficient Frontier, a pioneer of dynamic search engine marketing management services. She worked with the founders to evolve Efficient Frontier from a groundbreaking idea into the leading Search Engine Marketing agency in the world with business in the U.S., Asia, Europe, and Latin America.
Prior to Efficient Frontier, Mrs. Siminoff had six adventurous years s a founding executive at Yahoo!. During her tenure, she led business development (VP, Business Development and Planning), corporate development (SVP, Corporate Development) and eventually ran the small business and entertainment business units, representing approximately 25% of Yahoo’s revenue (SVP, Entertainment and Small Business).
Before Yahoo!, Mrs. Siminoff worked for the Los Angeles Times as electronic classifieds manager, where she developed strategy and implemented the newspaper’s own on-line businesses as well as a joint venture of Career Path with 5 newspaper companies.
With her husband, David, Mrs. Siminoff founded EastNet, a global syndicate barter company distributing television programming to 14 emerging market countries in exchange for advertising time.
She graduated Stanford's Graduate School of Business with an MBA in 1993 after having completed a summer in corporate finance at Salomon Brothers.
Mrs. Siminoff worked as a human resources management consultant in New York after graduating from Princeton University with a bachelor's degree in Economics.
Currently, she serves on the board of directors for US Auto Parts, an Internet retailer with more than 550,000 top-rated discount car parts, and Journal Communications, a diversified media and communications company operating businesses in newspaper publishing, radio and television broadcasting, telecommunications, and printing services. In 2005 she was one of eight industry professionals named "Masters of Information" by Forbes magazine.
Prior to Efficient Frontier, Mrs. Siminoff had six adventurous years s a founding executive at Yahoo!. During her tenure, she led business development (VP, Business Development and Planning), corporate development (SVP, Corporate Development) and eventually ran the small business and entertainment business units, representing approximately 25% of Yahoo’s revenue (SVP, Entertainment and Small Business).
Before Yahoo!, Mrs. Siminoff worked for the Los Angeles Times as electronic classifieds manager, where she developed strategy and implemented the newspaper’s own on-line businesses as well as a joint venture of Career Path with 5 newspaper companies.
With her husband, David, Mrs. Siminoff founded EastNet, a global syndicate barter company distributing television programming to 14 emerging market countries in exchange for advertising time.
She graduated Stanford's Graduate School of Business with an MBA in 1993 after having completed a summer in corporate finance at Salomon Brothers.
Mrs. Siminoff worked as a human resources management consultant in New York after graduating from Princeton University with a bachelor's degree in Economics.
Currently, she serves on the board of directors for US Auto Parts, an Internet retailer with more than 550,000 top-rated discount car parts, and Journal Communications, a diversified media and communications company operating businesses in newspaper publishing, radio and television broadcasting, telecommunications, and printing services. In 2005 she was one of eight industry professionals named "Masters of Information" by Forbes magazine.
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