Kaitlyn Wilkins

Kaitlyn Wilkins is a Vice President with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide. Kaitlyn’s day to day responsibilities include developing winning social media strategies and programs for major consumer marketing clients like Ford, Tropicana, Quaker, and Lenovo.

Social media is something Kaitlyn takes home with her at the end of the day (much to the annoyance of those closest to her!) Whether she is blogging, Twittering, playing with her iPhone, or doing all three at once, Kaitlyn practices what she preaches and uses social media to enhance her communications with the world.

Kaitlyn is the author of the popular social media blog, The Catch Up Lady, which focuses on the social media space, as well as other random topics of interest. Through insightful and sometimes hilarious posts on topics she is passionate about, Kaitlyn uses the Catch Up Lady to entertain and inform everyone from industry insiders to social media "noobs." The Catch Up Lady is an honorable mention on AdAge’s Power 150 Influential Marketing Blog list, and has been featured in hundreds of blogs and publications including AdRants, AdAge’s AdFreak, Wonkette, The WOMMA Word and The Washington Post’s Express. Her early coverage of viral promotions for Batman The Dark Knight was featured on Wired Magazine’s Underwire blog, and more recently in The Los Angeles Times.

Prior to Ogilvy, Kaitlyn was a Project Manager at New Media Strategies where she helped develop, manage and execute word of mouth marketing campaigns for several Fortune 500 companies. Before New Media Strategies, Kaitlyn spent two years at Tishman Speyer Properties in Boston.

Kaitlyn graduated Wellesley College with a B.A. in International Relations.