BlogHers on Marketing to Women

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Big national companies with high-profile campaigns for women around calories, shopping, cooking, and -- ooh, look, sparkly things!

Is this current-day business news or a cast-off script from "Mad Men?"

BlogHers are sitting up and taking notice, with a flurry of recent
posts about the good, the bad, and the not-so-sparkly:

From Suzanne Reisman

• The case of the vanishing misogynist Bacardi Breezer ad campaign

• The "sparkly pink chocolate finger of pleasure" known as the Fling

• Razor companies and the Battle of the Bikini Line

From Virginia DeBolt

• The marketing fiasco that was Dell's Della

From Erin Kotecki Vest

• An interview with web phenom Sarah Haskins of "Target: Women" on how NOT to market to women

From Morra Aarons-Mele

• A much cooler marketing plan coming from Best Buy.

What do you think of these campaigns? Which companies have hit their target marketing to women, and which are WAY off?