BlogTHAT: New Web Series Tackles Blogging Life

BlogHer Original Post

Jessica Bern is hilarious. Not just in toothpaste commercials (although also in toothpaste commercials); in real life, too, and especially on the internet. Which is why I was so beyond psyched to hear about BlogTHAT, the new web series she is co-writing and directing with fellow blogger (and business partner) Deb Anderson, and had to grill her about its every detail to share with you.

Morgan Shanahan:Tell me about your career in Hollywood and how it's lead you to The Internet, and ultimately BlogTHAT?

Jessica Bern: I was a stand up comic for 9 years and traveled all over the country performing. I appeared in about a dozen stand up comedy shows on networks such A&E, FOX, MTV and then became a very successful commercial actress. This gave me a very good idea of how things worked on the other side of the camera. I also studied acting and improv and wrote several scripts and one person shows. All that along with the non-stop rejection I've dealt with over the last fifteen plus years pretty much prepared me for this and everything else that is tossed my way.

MS: What was it about your blogging experience that made you want to do a TV show?

JB: Blogging literally saved my life and I wanted to share that experience as well as that of being a single mom and starting my life over at the age of 39, because I know there are many people out there who can relate to what I went through. After my ex and I separated, I quickly found myself alone as all our friends just disappeared and not in a "and they've still never been found" kind of way. They just didn't want anything to do with either of us. On top of that, my career suddenly fell off a cliff and I had no familial support as they all live on the East Coast. I was truly on my own, scared to death but I had to move forward. I had a 16-month-old child and I owed it to her to give her a good life and to show her that women can survive on their own. I ended up taping some videos about my life based on some essays I'd written and then I started my blog as a showcase for them. Within a year, I was up to my ears in the blogging/social media world and loving every second of it. I'd found new friends, a new family and I saw my life coming together again. I'd found my new normal.

What would you say to encourage non-bloggers to tune in?

JB: Although the show is about a blogger, and her engagement in social media, it also focuses on more universal themes such as relationships, parenting, starting over after a tragedy, and the idea that you never know where life will take you and that isn't always a bad thing. I've watched shows about people who do things I don't do but who life a live similar to mine and that is what gets me to tune in every week. I think BlogTHAT is something that a lot of people will relate to.

MS: So, the project is semi-autobiographical...did your husband really leave you for his mother?

JB: Let's just say they were "tight" ;)  

MS: Do you see the Internet as the ultimate destination for the series? Where do you see this project taking you?

JB: I honestly don't care if the shows stays on the web or finds itself a home on network television as long as people see it and laugh so hard they want to see more and more.  

MS: What gave you the idea for the kickstarter?

JB: My friend and fellow blogger Nichole Beaudry of In These Small Moments was the one who encouraged me to go for it. Ironically, at the time, we were both attending a sponsored event for bloggers.

MS: Was the experience what you have expected? How did your donors find you?

JB: I can sum up our experience using Kickstarter in two words: Blown Away. Our Kickstarter campaign was funded 90% by bloggers in 3.5 days. Our donors, 90% of whom are bloggers helped us get the word out via Facebook, Twitter and Google +. Deb Anderson, the co-writer of the show also reached to some of her personal friends via a letter written by her husband which made me cry it was so full of love and honesty and I sent a few emails myself but there's no way we could have done this without the help of this incredible community.

MS: So your fellow bloggers have been supportive?

JB: Very supportive. People are so excited for us.

I really am. Jessica and Deb are hilarious (check out their production company Two Funny Brains) and entrenprenawesome (I just made that word up -- it's a combination of entreprenureal and awesome). 

Thanks Jessica!


In order to comment on, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.