By Nora D Richardson on February 18, 2012
Take a moment to think back to all those ambitious New Year’s Resolutions. Are you sticking to your guns? Falling a bit behind? Maybe you had a goal for personal weight loss and/or improving your health and fitness. But maybe (just maybe) you haven’t been to the gym quite as often as you’d like. Well, here’s the good news: it’s never too late to jump-start or re-start those resolutions once again!
Shape Up, Stand Out, Stay Memorable
Get this: whether your business card or your blog, online or offline, your company’s visual branding is the very first interaction your potential consumer has with your company. So your brand must be visually attractive to your target market!
Or how about this: The average person spends just 56 seconds on your website. Yes, that includes watching your loading animation, clicking through your site, reading your copy, and watching your content. It takes that person only 7 seconds to judge if your brand fits the look and feel they want.
Now, knowing all that, don’t you want to put your very best visual identity out there? Of course you do!
Is your brand…?
- Out of Shape
- Slightly Flabby -or-
- In Great Shape!
What’s Your BMI (Brand Mass Index)?
The first step to better branding is to download our free BMI (BRAND Mass Index) Analysis report.
- What it means to B.R.A.N.D.™
- Why Brand Fitness is important
- Your BMI (Brand Mass Index) score
- What it takes to get your brand In Great Shape!
Remember: Great branding is often an ongoing process. There’s no time like the present to start thinking about brand improvement!
Nora D. Richardson
Brand Identity Designer • Speaker • Consultant
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