Brand Simplicity or Simplistic Branding?
By paulag01 on March 04, 2013
BlogHer Original Post
I personally believe simplicity rules. Whether branding your business, setting up processes and procedures, or communicating, the premise keep it simple is king. When it comes to branding, simplicity without thought or strategy behind it doesn't make sense. This post from Nora Richardson of The Branding Spot is spot on regarding simplicity and your brand.
Don’t get me wrong: minimalism is awesome. In designing a logo, a minimalist will strive to evoke the pure, core essence of an idea, represented in the most simplistic fashion possible. When branding and design experts accomplish this feat, it is spectacularly effective. One might even argue that ALL great branding is a nod toward minimalism.
But simplicity for the sake of simplicity? Purely pointless.
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