The FTC Guidelines, One Year Later

BlogHer Original Post
Event Date: 
August 5, 2010 - 1:30pm - 2:45pm
Conference Day: 
Day 1

The FTC Guidelines have been a hot topic for the majority of the year – but have they had any significant impact on how marketers and bloggers do business? What changes have we seen in social media marketing as a result? What kinds of enforcement actions have been taken? Are you and the brands or bloggers you work with in compliance with the new rules? BlogHer's co-founder and COO, Elisa Camahort Page, will explore compliance with Stacey Ferguson from the FTC, attorney and blogger Liza Barry-Kessler and WOMMA’s Executive Director, Kristen Smith.