Business Track: Leading Developers…Especially If You Aren’t One

You have the big idea, but you may not be planning or able to single-handedly develop it by yourself. You’re going to work with developers, coders, engineers, testers. If you’re not one of that techie tribe, you may feel it’s hard to communicate what you want effectively and even harder to be taken seriously by these stakeholders. But you absolutely can and must lead a development team, even if you’re not a developer. This session will talk about what establishes and maintains credibility, and about communication styles and tactics that work. Moderated by BlogHer co-founder Elisa Camahort Page, joined by Susan Mernit and Sandy Jen, on this critical relationship.