The New Digital Organization
By jes on April 15, 2010
BlogHer Original Post
August 5, 2010 - 2:45pm - 4:00pm
Who owns digital strategy? These days it can be the PR Agency, the Media Agency or the Digital Agency. It depends on the expertise you have in-house. BlogHer Sr. VP of Advertising Sales Debbie Wogan moderates a discussion among Andy Markowitz, Director of Global Digital Strategy at GE, Stephanie Agresta, EVP of Digital Strategy and Social Media at Porter Novelli, Dawn Winchester, EVP and Chief Marketing Services Officer at R/GA, and others who have either bolstered or transformed their teams to become digitally-focused. Learn how these groups:
- - Hire. What competencies are they requiring to make their teams competitive?
- - Organize. How have they structured their company/department to take on digital strategy and play well with other departments/agencies?
- - Work with their clients—be it a brand or an internal client, to build consensus around their plans
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