Business Track: Managing Up: The key to accelerating your big idea

BlogHer Original Post
Event Date: 
March 25, 2011 - 2:00pm - 3:00pm
Conference Day: 
Day 2
Conference: 
Conference Track: 
Business

Leading a team to develop your big idea is a non-starter if you haven’t managed to convince your management to let you take the ball and run with it. Seeking corporate management approval can be harder than getting seed funding! How do you position a big idea to get the most traction? Telle Whitney, President and CEO of the Anita Borg Institute, moderates this panel of corporate stars, including Director of Communications for The Coca-Cola Company, Crystal Warwell Walker; Executive Director of New Product Development and Research at Kaplan University, Jacqueline Jones, and Vice President of IBM, Sandy Carter, who have cracked the code on getting buy-in at the highest levels in an organization.