Brides Who Enjoy Giving Back

Her smile says it all. No, this isn’t my daughter, although I have unofficially adopted this young bride without her consent. My own sweet children will no doubt welcome her as one of their own. Early this morning I received her picture in my mailbox showing the tiara she purchased from Beautiful Bridal on April 9, 2008. Her name is Jessica Fochs and she is from Brownsville, Wisconsin, and the one she chose, A A Bridal tiara VB9691M, was picked out by her fiancé. She was very happy with his choice.

You may ask, why is this a big deal? Apart from the fact that I love helping all of my brides, I will tell you what makes this important. Are thinking about taking your product(s) online to sell? Let me introduce you to the big silent guardians of the Internet known to all of us as search engines. Every online business from snowshoes to wallpaper paste has to jump through certain hoops in order to rank highly in the search engines.

The hoops or rules are called Search Engine Optimization or SEO. It is very time consuming and necessary, and involves spending hours and hours learning about keywords, content, title pages, alt tags, meta tags, on-page SEO and off-page SEO. It has nothing to do with the beautiful hand painted bracelets or homemade chocolate biscotti you are dying to introduce to the world. These rules also involve the necessity of exchanging links with other sites that are relevant to yours, getting as many as you possibly can, like a tired kid begging for more candy at Halloween. Simply put, you have to be passionate about what you do because it’s so much work.

Thank you, Jessica, for taking the time to send me a picture of you and your beautiful tiara. It's obvious that you have a lot of happinesss to share and I'm grateful to be on the receiving end!

To read more visit 20 Things I Loved About Helping Brides


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