Building Partnerships With Brands Before They Know Who You Are
By Houseful Of Nicholes on January 30, 2013
BlogHer Original Post
Marketing and Monetization
I'll show bloggers the secret to connecting with brands and forming a mutually beneficial relationship without knowing that they are doing it.
As someone who is currently working with General Mills as one of the 10 African American bloggers on their first ever blogger panel, I know first hand how loving a brand can turn into a great relationship.
I also had the pleasure of speaking on the Box Tops for Education panel at Blogalicious in 2012.
The relationship and visibility of my blog and brand then led to other opportunities with brands very visible in the world of social media. What started out as a passion for a program that I loved lead to me being able to work with one of the most recognized brands in the United States.
Passion leads to payment. And payment leads to monotized blogs.
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