How to Build Your Brand on Etsy

How does Janell Anderson of Prunella Soap on ETSY make her shop stand out? Unique photos, lovely products, and pretty packaging are just a few reasons her shop is popular.

 Prunella Soap on Etsy

Having a shop with a clear brand message is the key to getting noticed and remembered. What are the core values of your Etsy shop? Once you know what your brand values are, you can explore the details of what makes your brand stand out from the rest. What is your brand style? According to Janell, Prunella Soap's brand style is minimalist, playful and good clean fun. Next consider the packaging and other materials—they should mirror the appearance of your brand.

Putting the message of your brand into words takes time and patience. If you can be a fearless editor and tweak the wording until you find the essence of your brand, then you will have the pitch to attract customers.

Here is how she puts these core values and keywords into her Etsy shop description.

Prunella is vegan cold process soap made with organic ingredients in Portland, Oregon. It is made utilizing the old-fashioned method of soap making and cures for a minimum of four weeks from the time it is made until it’s available for sale. Eco-friendly, super sudsy and wonderful for your skin!

Perfect phrasing, don't you think? Learn how she did it—and how you can do it—in her short ETSY video here.

(Image above by me, Chris Olson. Photo from Prunella Soap video on ETSY.)


~ Chris Olson

Writer and illustrator

Momathon Blog: the 24/7 mommy marathon–on two feet or four wh

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