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Bulletproof your wardrobe, or what we can learn from Sarah Palin

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Last week I went to Chicago for work; the dress code was "business casual," which is always a bit cryptic, but which in this case meant specifically no jeans.  While I found the prohibition on jeans delightful -- I genuinely believe that Casual Friday will be the downfall of Western civilization -- I was also a little bit panicked, because my own wardrobe is substantially more casual than business, and my workday look quite often relies on a good pair of dark-rinse, mid-rise jeans paired with a tailored shirt or jacket, even for "business" type functions. 

I didn't have the time -- or the inclination or extra cash -- to shop, so I dove into my closet and pulled together three days worth of jeans-free outfits, stuffed them lovingly into my suitcase (while taking back-to-back conference calls), and headed for the airport.

On the plane (where I wore a shirtdress and boots, thank you), I read most of Stephen Viscusi's Bulletproof Your Job -- remember when career counselling books had friendly titles about multicolored parachutes?  No more.  We're in a place now where you -- or your job -- could be in someone's firing line at any moment, and unless you want to go home bloodied and unemployed, you had best be prepared.   Which means having options other than jeans for the office.

Viscusi offers four simple rules for protecting your job: Be visible, be easy, be useful, and be ready.  The section on being visible was the most interesting to me, for a lot of reasons, but primarily because of the way Viscusi talks about what to wear to work.  The second piece of advice he offers (the book consists of fifty tactics for safeguarding your job) is "Look Good."

Even if you work in a Monday-through-Friday casual dress environment, the way you dress should send a message that you're serious about your job.  Or, more to the point, that you're serious about keeping your job. So go to your closet right now and map out a strategy to dress as if you mean it.  (6)

Viscusi goes on to point out some of the worst work wardrobe mistakes (clothes that are too revealing, poorly fitting, or age-inappropriate; clothing with visible logos; too much makeup or cologne or perfume).  The goal, he says, is to "dress to be noted, not noticed." While he does advocate looking to superiors for clues to what is and isn't acceptable at the office, he does not recommend a dramatic style change to conform to the highter-ups: "if you suddenly start dressing up, your colleagues will think you're interviewing for a new job.  Which is no way to keep the job you have, right?  So instead of dressing up, start dressing upward.  Look for ways to sharpen your appearance without looking as though you've gone and had a total makeover."

Which brings me to Sarah Palin and her new wardrobe -- but probably not in the way you are expecting.

We all know about Palin's $150,000 shopping spree; by now I'm sure you know, too, that at a rally in Florida yesterday she told the crowd that she had returned to "wearing my own clothes from my favorite consignment shop in Anchorage, Alaska."  Palin appeared at a second event in Ashville, NC, last night in a pair of jeans. Both Palin and the RNC have said that the new clothes will be donated after the campaign is over, which leaves me wondering what Governor Palin is planning to wear to work on the day after the election.

Creating a functional work wardrobe doesn't take much effort, or much money; most of the pieces you need (tailored skirts and trousers, fitted blazer, trench coat) can indeed be purchased at consignment stores, for example.  The rest -- crisp menswear shirts, slim sweaters, basic pumps -- can be found at mid-range retailers like the Gap or Macy's.  If you are working at all these days, it is worth the time and money to have a truly functional business wardrobe, one that you can easily pack up and take on the road with you should you suddenly find yourself either fighting for your current job or possibly stepping into a better job.

Nataly Kogan at Work It, Mom! summs this up so nicely:

If we can keep ourselves from jumping into another political discussion about Sarah Palin’s candidacy I actually think this shopping spree raises an important point about image in the workplace. When
I

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dave4lori 5 pts

Looking like you care is very important but it can be done for less...

Thrift Store shopping has been a favorite of mine since college. I have read article after article saying that it's in style.

I get most of my great deals online for 90% off at Coldwater Creek or at thrift stores. (My online shopping class talks about how to shop for steals at The Creek.)

I love anything that has an $80 tag for $8!

The Bargain Shopper Lady

http://www.bargainshopperlady.com ( http://www.bargainshopperlady.com/ )

Look for my interview on CBS Boston News in November!

totallyher 5 pts

If you take the time you can find great outfits everywhere for the right price. the key is BREAKING away from the people that say you have to have gucci prada etc.. or its not good.  

D from Totally her ( http://www.totallyher.com ) No Celebrities, Just Reality.

Susan Wagner 5 pts

Nataly points out in her post about Palin's new duds that it is possible to find similar pieces for substantially less -- in other words, you can have the candidate's wardrobe even without the candidate's war coffers.

My point, of course, is that you should have the right wardrobe for whatever comes next, be it a promotion or a nomination -- or just a meeting with a NO JEANS dress code.  Being successful means not being caught off guard, either by a new project at the office or by a meeting that requires professional attire.

Palin is, of course, something of an extreme example; most of us don't face banks of television cameras when we're interviewing for a new job, or just doing our regular job.   The whole idea that presentation is crucial to job security (and professional success) is not a new one, although it certainly is timely just now, and Palin is an interesting example.

STL Mom 5 pts

Maybe more women would run for public office if they were offered a $150,000 clothing allowance? Emily's list should consider this.

Seriously, anyone is thrown into the TV/celebrity spotlight like that would need a new wardrobe.  And it's not like any of the male candidates are wearing less than $2000 worth of clothes at a time:  $1500 suit + $100 shirt + $100 tie + $300 shoes.

I think she should keep the clothes, although I'm hoping she won't need them as she returns to Alaska!