Public relations can work for you

A common misconception is that advertising and public relations are the same. Let me clarify. Advertising is paid placement; PR is third-party coverage, as in a reporter included you or your business in an article. This can be much more credible than advertising, but you lose the control you have when you place an ad. A good PR campaign can have lasting effects, creating buzz and driving sales. ...more

I'm Sorry What's the Plan Now?

The fact that I'm not writing to you from my local BURN unit right now is a miracle. You see I put the oven on 425 degrees (I'm telling you "degrees" just in case you thought it was pounds) and walked away. After ten minutes, I opened the broiler because that is where the pan was and proceeded to use my bare hands to try and remove it from said broiler so that I might put it in the oven. ...more

Fight the recession as a team.

Stress levels are on the rise. And we know that during times of pressure and stress, men isolate and women connect. In some of the saddest cases, the distress and fear of failure, layoffs and social isolation have led to heart attacks, strokes and even suicides. Literally, the financial crisis is breaking hearts, according to health.com. ...more

From networking events to social media

With the social media world taking businesses to a new level, it is leaving many business owners confused and overwhelmed. If you entered the business world before the Internet, you know and feel the dramatic changes that are occurring almost daily. If you are feeling confused and don’t know where to begin, you’re not alone. Just be honest about it. I love it when people are honest.It’s great to be able to admit both your strengths and your weaknesses! And learning to incorporate social media into your business’ marketing plan is a great step. ...more

Where is the "human" in human resources?

Wouldn't it be nice if we could return some humanity to human resources?  Some common courtesy and respect for one's fellow man and woman? ...more