When I started my cupcake business in November 2012 I used three things to get me going – my laptop, a £20.00 hand-whisk and a second-hand mobile phone. It takes very little by way of investment in technology to start most businesses these days - maybe this is why in November 2012 alone over 9000 start-ups were born in the UK? One thing holding many of us back from starting that freedom business...more
If you own your own business, you know just how hard it is to create business systems from scratch. Those everyday systems that make your business go are crucial to your success, yet you don't want to spend time reinventing the wheel....more
Last week I attended the Annual Meeting of the IAB -- the trade organization for online publishers and advertisers. I was particularly inspired by the opening keynote, provided by PepsiCo's Chief Engagement Officer, Frank Cooper. Just his title alone made me think that the company (a BlogHer sponsor and advertiser) has been rethinking media from the inside out.
So, you're sitting in your cubicle feeling trapped and thinking, "I just want to get the heck outta here and start my own business." That can be a liberating feeling. I've been there. That said, just hating your job is not a strategy, and you really do want to get some things in order -- on the inside (of you) and the outside -- before you make the leap. So, if you only do 10 things before you make the career transition from employee to entrepreneur ... do these.
I admit it. I must be the only techie person left on the planet who doesn't have a smartphone. I have a cell-phone, I've texted, and I've even accessed the Internet from my tiny, tiny phone for a desperate sports score check or weather scoop when traveling, but I don't have a shiny smartphone. Why? I haven't decided yet if it would be a productivity tool for my business or a simple, expensive, time-suck.
Businesses are concerned with making a profit. Very simplified, profit is what you make when your revenue or income exceeds your expenses. When expenses exceed your revenue, you have a loss. These elements are tracked through a profit and loss (or P&L) statement.
Thus there are two ways to make or increase a profit: either bring in more money or spend less. This is often referred to as either top-line or bottom-line growth. Marketing helps you grow your top-line and can be used to manage some bottom-line expenses.
Do you have a prayer request? A special need? Well, I spent all night placing a live webcam to Lourdes, France on my website, including a little mailbox to their prayer request email. All kinds of weird computer problems kept cropping up, and I kept offering them up as a prayer, which did help to keep me from being annoyed. Then...
This morning I got an email from a friend who told me that today is OUR LADY OF LOURDES FEAST DAY! Wow. I had no idea! That is just so cool...
For many of us our days look like one fast moving train from one to-do to another. Down-time is hard to come by and often the stress level gets so high you can't stand it. Often, there are snippets of time in your day that you can claim to either get things done or de-stress. Believe me, if you capitalize on these little 10 minute miracle moments you can not only be more productive but also claim more free time for yourself.
Welcome to Marketing 101!
This is the first in a series of about some of the basics of marketing. The series is designed for everyone – whether you’re already a social media smartypants or you’re working on building your blog, your brand, or your business; whether you need to know more about all the marketers approaching you about your blog, or you’re just curious about the marketing jargon flying around the internet and the stories behind those crazy companies who try to sell you stuff.
Find out what the new generation of makers, creators and mold-breakers thought of Goldieblox and the American Express #PassionProject, and enter to win a game for the young girl in your life. Read more
We asked 15 bloggers how PAM Cooking Spray helps them spend less time in the kitchen, and more time eating and celebrating with loved ones. Read their tips, tricks and recipes for great holiday cooking with PAM Cooking Spray, and enter to win a $100 Visa gift card. Read more