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Passionate for women's rights and leadership advancement, through my books, speeches and workshops, and media. My newest book, No Excuses: 9 Ways Wom...
 
 
 
 

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Can I Negotiate the Pay I’m Worth in a Down Economy?

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Now that the Paycheck Fairness Act failed on Capitol Hill, what can women do to try to get the pay they deserve, the same pay as men? In this economy, women may fear that aggressive negotiating may cost them a job either before they even have it or while they have it.  

When Denise Di Stephan, a journalist and local editor of aol.com’s www.pointpleasant.patch.com, sent me that question via Facebook, I thought, “Wow, she’s sure covered the waterfront.” She touches women’s fears about negotiating pay in general, negotiating in a difficult economy specifically, and inadequate public policies to back up gender equality in pay negotiations.

Almost simultaneously, I got one of those “I have a friend who has a problem” queries illustrating Denise’s point about how women approach negotiations. But this one has little to do with Washington politics:

“Jessie” is negotiating a promotion while deciding whether to stay with her organization. She’s pretty sure her new supervisor earns a lower salary than she wants. Without knowing what her new supervisor actually makes, what else can she do to negotiate her salary? She gave notice and the company countered. So she's in the midst of this counter-counter and is not sure how far to push it.

Are You Negotiating to a $500,000 Mistake?

You work hard for your money. I don't imagine you want to create the $500,000 lifetime pay gap on average that women suffer compared to men by not negotiating compensation as effectively. Nor do you want to accept the 77 cents women earn to a man's dollar; that can cost you another half mil or more, not counting interest you could have accrued or the lesser retirement funds you'll get as a result of lower lifetime wages.

So what can you do? With the wheels of government halted by Congress’s intransigency on Paycheck Fairness, the best strategy is to divide and conquer Denise’s question, starting with how women can maximize personal negotiating power.

How to Value Yourself and Ditch the Excuses

She Negotiates principal Victoria Pynchon says the descriptor "in this economy" is a smoke screen—a self-limiting thing women do when we assume we enter compensation negotiations with a power deficit. Check out her list of excuses. Have you (like me) hidden behind one of these?

In reality, Pynchon argues, you’re not asking for a raise: “BEFORE the economic crash and the Great Recession, women were making 30% less than their market value; NOW they're probably making 40% less, so you're asking to be paid the fair market value of your services. Until women have achieved gender parity in wages, you're just giving your employer the opportunity to do the right thing.”

I like LOVE that attitude!

She Negotiates founder, Lisa Gates, lays out a helpful step-by-step way to ask for a raise here.

Wish someone had given that to me when I was starting out!

Veronica Arreola director of the Women in Science and Engineering program at the University of Illinois Chicago observed that men often ask her why women don't ask for more. “There may be a tidal change in that GenX men or men raised by feminist moms expect women to ask and if we don't, we lose,” she speculates. “It is still not a perfect game, but if we don't at least try to play, we'll never win.”

And Anne Perschel, PsyD - Leadership & Business Psychologist, specializing in advancing women, uses the game analogy too, advising, “Begin by knowing [that asking] is the way the game is played. Know and be convinced of your worth. Enjoy the game and the winnings.” 

salary negotiation

Credit Image: Images of Money on Flickr

My take on “Jessie’s” problem is that she’s in a very strong position. She was already prepared to leave her job. So what her boss is earning is irrelevant.  Once Jessie is clear about what salary level would make her happy to stay, she should ask for that.  As a manger, I’ve certainly hired people who made as much or more than me because of their expertise and value to the organization.  (Note: in the end, that’s what she did.  She didn’t get all she asked for, but enough for her to feel she was being treated fairly, and she decided to stay in the organization.)

On to Fair Pay Policies

In negotiating compensation as in most other endeavors, as Denise’s question prompting this column shows, the personal and the political

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Gloria Feldt 8 pts

From Denise Di Stephan via Facebook: Finally had time to read it this morning. so sorry for delay, which was due to distractions of job/motherhood. Thanks so much for doing such a great job exploring my question and for linking to my piece. Your article and some of the comments are quite enlightening. I posted it to my FB. I hope some publications purchase the right to reprint your piece, with your permission of course. These messages need to get out there as far and wide as possible!

elaineR.N. 144 pts

Love the topic, though too late for me. As you said at the beginning, wish I had read this earlier in my career. On behalf of all of those who will truly benefit from this read - THANKS!!

KarenLynnn 304 pts

as an employer, if you bring me a list of things you've done to save the company money, along with a list of accomplishments from your last review, i am more likely to give you a raise. if you come to me saying "a man in my position makes 33 cents on the dollar more than i do" i would say "don't let the door hit you on the ass on the way out". i don't pay you for what you think you deserve, i pay you for your worth to the organization, for your loyalty, and for your hard work.

KarenLynnn 304 pts

ps: as an employer, i would never pay a man more than a woman in the same position.

Gloria Feldt 8 pts

Good to hear from an employer's POV how the pitch is heard and received. Perhaps this isn't either-or though. Regardless of gender, show your worth to the organization--but if in fact there is gender discrimination going on, isn't it right to point it out as well? KarenLynnn

KarenLynnn 304 pts

Gloria Feldt i can't say Gloria, because it would never happen at our office. now if employee A came to me and said employee B makes 2 dollars more an hour than i do, i would explain that neither should be discussing their pay rate and that is terms for discharge. so if i didn't fire both of them and employee b was just not as good a worker as employee a, i would give employee b a list of things they need to accomplish and learn before they will reach employee a's pay rate. .... see what i'm saying? gender has nothing to do with our business... i know it is very real out there, just not at our office.

macjenna 6 pts

I did. I knew what I offered that was hard to find. And was genuinely shocked when I got what I wanted. :-) my theory is try. I have been underpaid since 2005. Finally back at what I earned in 2001.

Gloria Feldt 8 pts

Indeed! As my daddy used to tell me, "She who asks, gets." macjenna

Gloria Feldt 8 pts

And another view on Jesse from LinkedIn--Dorothy Dalton via an affinity group I highly recommend called 3Plus International-Women Worth Knowing:

Hi Gloria - thanks for sharing this piece. The answer is of course and people are doing it all the time! In search, my associates and I are seeing candidates use offers from new jobs as leverage to pressurise existing employers to offer pay increases , after several years in some cases, of hiring freezes. Jessica is indeed in a very strong position if she has secured another job and her current employer has offered a counter proposal. Both sides will have a good knowledge of her market value That is key. The issue I think is not about how far Jessica should " push it", but how badly she wants to stay in a company where she has been consistently underpaid ( = under valued) and really be prepared to walk if they don't meet her requirements.

Gloria Feldt 8 pts

Commenter named Carroll made this observation about "Jesse" via LinkedIn

In this post the negotiator )"Jesse) has a position of power--the company wants her to stay. This the friend of the friend can AND SHOULD include monetary factors in her counter. She is in the enviable position of having been ASKED to negotiate. (Studies show women are often penalized for negotiating,) By including non monetary factors ,your friend is in a position to get what she really wants (flex time, more perks, respect, title, larger office...) and to keep the negotiation from ending based on any given number which the company may feel compelled to stick to, and which could be a "game over."

I also want to give a shout out to Vickie Pynchon who took off from this column and pushed the "it's justice, not a raise" theme to greater heights. you'll definitely want to read this: http://www.forbes.com/sites/shenegotiates/2011/11/...

Gloria Feldt 8 pts

From Mary Schnack, international marketing consultant, via LinkedIn:

This is so true Gloria. Thank you. That's exactly my fear. We have "reduced" rates for PR now. My rates are less than 50% what they were just a few years ago. So my fear is that as we move forward, this will become the new normal and even after the economy recovers, people will expect this pricing.

Gloria Feldt 8 pts

Kate Farrar at AAUW shared this comment on my Facebook page--sounds like a great program for the next generation of women: ‎

Gloria, you'll also be interested in keeping informed about $tart $mart for college students: http://www.facebook.com/StartSmartforEqualPay$tart $mart To help ensure that graduating women know how to negotiate for equitable pay, AAUW and the WAGE Project formed a partnership to provide the $tart $mart Campus Negotiation Workshops. AAUW and WAGE hope to reach over 500 campuses with this dynamic program within the next three years.

OneWomansEye 5 pts

Great post Gloria! My take is that women in general, good economy or not, tend not to ask for what they want in the workplace, raise or promotion. For some of us it is because we still want to believe the system will recognize our value all by itself and for others it is a measure of our self-worth, an uncertainty that we are deserving. I think this is true in a good economy or a bad economy.

The bad economy excaberates the situation mostly because we buy into all the doom and gloom, when the fact is people can create wealth, even in a bad economy.

Gloria Feldt 8 pts

Thank you OneWomansEye You are so right that women tend not to ask as aggressively as men do. Latest research is that when they are as aggressive as men about asking, women are not treated as positively as men are. Possibly because a woman assertively going after what she wants is breaking acceptable cultural patterns. But to change things, we women have to continue to push through. Nobody is going to give us what we don't ask for, and the worst that happens is we get a 'no."

Conversation from Twitter

womenwotw1
womenwotw1

GloriaFeldt Thank you for sharing that with us. Will do so.

selenasoo
selenasoo

GloriaFeldt - absolutely, will share on linkedin & twitter!

GloriaFeldt
GloriaFeldt

selenasoo thank you so much!!

Hello_Ladies
Hello_Ladies

GloriaFeldt Thanks. Will do.