Caryn Kaiser is the General Manager of Chase Blueprint, a recent innovation available for free on many Chase credit cards, which is dramatically improving the way customers manage their spending and borrowing every day. Under her leadership, Blueprint has become the most successful standalone product launch in Chase Cards history with more than 1 million customers.
Kaiser joined Chase in 1998, holding a variety of key positions including managing Chase’s Cash Rewards Credit card business, several key Co-Brand Partnerships, and Chase’s Payment Network Strategy team. She also has led the bank’s multi-billion dollar Affinity card segment of over 250 Universities as well as other non-profit organizations.
Kaiser is passionate about promoting good financial behavior. In addition to overseeing the day-today operations and overall customer experience for Chase Blueprint, Kaiser closely follows consumer sentiment and spending and borrowing behaviors to constantly evolve the Blueprint product to ensure it is meeting customer needs. She is a sought after media commentator and public speaker on consumer financial behavior, recently appearing in Bloomberg and on ABC News.
Prior to her work at Chase, Kaiser was employed by GE Capital, responsible for consumer credit product marketing. She began her career in consumer packaged goods marketing with Procter and Gamble. At P&G, she worked on international product launches in Scandinavia and managed various assignments while based in Germany, Sweden, and Denmark.
Kaiser is a Business Honors graduate of The Ohio State University. She has also completed graduate work at Xavier University, concentrated in Consumer Finance. She lives outside of Philadelphia with her husband and three young sons.