
I admit it: I am a yogurt freak. My mother developed osteoporosis at a relatively young age, so I am vigilant about meeting my Recommended Daily Allowance for calcium. At my age, my friends at the National Institute for Health tell me I should be sucking in 1,000 mg per day. Fortunately, I love diary products, and although I could definitely up my intake of the leafy greens, I do OK.
(The nutrients from calcium supplements and vitamins, by the way, are not absorbed as well as those from natural foods, so while I take supplements, I don't count on them solely.) The greatest news for me is that yogurt is generally chock full of calcium, so unlike other foods I love (say, cake) it is actually healthy for me.
Not that yogurt advertisers spend much time dwelling on that. Generally, the mass producers of yogurt are encouraging me to eat the creamy good stuff because it will help me lose weight. Another benefit of yogurt that the advertisers like to throw around these days is its special digestive restorative properties. Average Jane sent me a link to a funny and thought-provoking Current TV video by Sarah Haskins about gendered yogurt ads and their target audiences. (Read: me, a white married woman with a master's degree...)
While the point of Sarah's video was that yogurt ads are stupid and insult the intelligence of their target audience (I have always, always hated those damn "c'est bon" commercials from Yoplait that she mocks so delightfully), encouraging women to eat large quantities of standard yogurt is also unsafe because of the presence of recombinant Bovine Growth Hormone (rBGH or rBST) in dairy products. Shirah at Unbossed reports that:
The Nurses Work Group of Health Care Without Harm, announced the release of an rBGH-free Dairy Toolkit in conjunction with National Nurses Week, May 6th – May 12th...
Recombinant Bovine Growth Hormone (rBGH or rBST) is an artificial hormone given to dairy cows to increase milk production. “There are growing concerns that the use of rBGH may pose unnecessary risks to human health,” stated Karen A. Ballard, MA, RN, the Nurses Work Group’s Chair. “Precaution is a principle of our profession, so especially when our health is concerned, it is logical to avoid the use of dairy produced with this unnecessary hormone.” The use of rBGH has been banned in Canada, Australia, New Zealand, Japan and all 27 nations of the European Union.
Breast Cancer Action, my absolute favorite group that works for breast cancer justice, has long discussed the potential cancer risks posed by rBGH. Guess which yogurt company raises money fore breast cancer causes by selling yogurt made with rBGH? That's right - Yoplait! Don't forget, if you eat yogurt to lose weight, you'll want to use the low fat, sugar free version, which is loaded with aspartame, which may or may not also cause cancer. Which yogurt is on the lower end of the scale in terms of supplying calcium? Yep, my friend Yoplait, with only 20% of the RDA for calcium. But don't worry - they add some vitamin D that your body probably won't absorb so that your body has a better chance at using every last milligram of of calcium that it can squeeze out. (For the sake of comparison, Fat Free Stonyfield Farm has 30% of the RDA for calcium and 20% Vitamin D with no pesky traces of rBGH.) If it sounds artificial, it tastes that way, too.
I'm sort of being unfair to Yoplait. For the record, Dannon (makers of the ridiculously promoted Activia gut-fixing yogurt) does not report that their yogurt is free of rBGH, either. It's calcium payload is pretty pathetic, too, at 20% of the RDA. My favorite yogurt, Fage Total Greek Yogurt is the worst in terms of calcium (only 15% - eek!) and makes no promises of dairy that is free from rBGH. (It does have some protein, though.)
Sorry, I'm getting all yogurt geeky here. The point is that yogurt can and should be a woman's partner in a healthy diet. The key is to make sure that the yogurt we eat is actually healthy. (Even non-yogurt lovers like Caroline Leavittville can find a really healthy yogurt to enjoy if you search hard enough and can shell out for a cartoon of quality. I think price is actually the biggest obstacle here because yummy, healthy yogurt can run as much as $2.79 per six ounce serving.) Marketers will do their best to lure us silly women into eating their products because they tell us it will make us skinny, and if we eat a lot of chemicals that cause cancer, that can become frighteningly prophetic. Building strong bones and enjoying a tasty product are cool. Being treated like bimbo idiots and infused with additives are decidedly not.
Suzanne also blogs about life at Campaign for Unshaved Snatch (CUSS) & Other Rants, about yogurt at Live Active Cultures (she is currently obsessed with goat and sheep milk yogurts), and about creating positive social change at Just Cause.
Comments
The Activia commercials...
make me crazy.
Bifidus regularis.
Ugh.
I like yogurt, and generally prefer our local Stoneyfield (now 40% owned by Group Danone.) They are committed to not using milk from cows that has been treated with rBGH.
I will say this, Jamie Lee can share ygurt with me anytime. ;-)
nelle
I own said grey hoodie-
I own said grey hoodie- while eating my yogurt- what a sucker.
Thank you for the great info. Even when we are told we are eating something healthy we need to take the time and give it a second look.
two things
First, that video was HILARIOUS. As a married white woman with a Masters degree, I am now mourning my lack of a grey hoodie. ;)
Second, I love that you're writing an entire blog about yogurt. Too cool.
And I lied -- one more thing: If you're wanting yogurt for the health benefits, I agree that it's neigh unto impossible to find a low- or non-fat version that isn't either loaded with sugar or chemicals. My solution is to buy organic PLAIN and flavor it myself. I'm happy with a lot less sugar than the manufacturers use (in fact, I find a little organic honey a nice compromise -- it's natural, and so flavorful I don't require many calories to satisfy even my sweet-tooth taste buds). And in summer, now, with fresh berries so abundant, I don't use any sweetener at all; a scoop of berries is sufficient.
But then again, I eat it because I LIKE it, not because of the apparent edict to my socio-economic status. ;)
--
Mir Kamin
(BlogHer Mommy & Family contributing editor)
Personal: Woulda Coulda Shoulda
Having it all with less: Want Not
Can't stand yogurt
I get my calcium from grilled cheese sandwiches and drinking whole milk. It's a miracle that my cholesterol levels are, so far, at a healthy level.
The message that "yogurt builds strong bones" will never be as exciting as "yogurt makes you skinny". I agree with you completely about the ads being insulting, but if I were an ad executive, I would totally go with the "skinny" message. Wouldn't you??
Re added hormones and artificial sweeteners, I have no doubt that at some point down the road they will be banned. Until then, it's our responsibility to choose organic if we can. Mir's solution of flavoring her own yogurt sounds great.
Vered DeLeeuw
www.momgrind.com
here's a rant about yogurt...
Calcium is found in so many things. Some naturally, like leafy greens, but some added, like cereal. Calcium is actually one of the easiest things to add to a food.
The main reason I eat yogurt is for the acidophilus and other bacteria. I think there's something wonky in my body and I don't have enough of it, so I get tummyaches when I don't have it. If I can't find a good yogurt, I take it in pill form.
And that's what irritates me about this trend with new yogurts to "help make you regular." That's what yogurt is supposed to do already! Otherwise you could drink milk or eat cheese.
Sometimes Cheaper is Better
I love eating yogurt and consume a lot of it every day. I started buying the Trader Joe's brand of plain fat free Greek yogurt because it is almost half the cost of Fage. It's a bit tarter than Fage, though which I don't like as much. Anyhow, I recently attended a probiotics meeting and mentioned the Fage doesn't have any probiotics. I even considered adding priobiotics to it as the speaker suggested. When I got home I just happened to really read the list of ingredients in the TJ's brand and wouldn't you know not only is Trader Joe's brand cheaper, but it has probiotics and is rBGH free. There's even a little blurb on the front of the container saying so that I apparently missed. I wish more companies would follow Stoneyfield Farms and Trader Joe's. Honestly when I think of yogurt, I think of calcium, healthy snack, and also yeast infection prevention. You need the probiotics for that last one though.
Alex Elliot, Formua Fed and Flexible Parenting
yogurt is easy
Mkaing yogurt is quite simple and cheap. There is a great bit of information online. If you eat as much yogurt as I do, it's better this way, cuts down on extra packaging and you always have yogurt for whatever you need. I love tatziki but If I had to spend that kind of money on yogurt to make it and know it's healthy, would never eat it! Besides, plain yogurt is so versitile.
SNL Spoof on Activia...
SNL Spoof on Activa...
Contributing Editor Catherine Morgan at catherine-morgan.com, The Political Voices of Women, Care2 Election Blog
Funny but . . .
That's not really what Activia does. My doctor recommended it when I thought I had the stomach flu, and it worked like a miracle.
Kalyn Denny
Kalyn's Kitchen
Hi Kalyn...
Hi Kalyn.
I totally didn't mean to imply that it didn't work. I just saw this on SNL the other night and thought it was funny.
Not dissin the Activia by any means, in fact I'm sure I'll end up trying it myself at some point.
:-)
Contributing Editor Catherine Morgan at catherine-morgan.com, The Political Voices of Women, Care2 Election Blog
I love yogurt
Thanks for the post, interesting to read up myself a little more about the rBGH concern. I'm living in Germany but I'm not sure where my yogurt is actual made so I'm going to check into this.
I like that yogurt is so versatile. I use it in baking, plain yogurt with fruit and cereal, or a strawberry flavor for a snack or dessert.
I like that it's delicious and healthy(keeping me strong AND lean). I really don't watch television with advertisements so I guess I am missing out on the bimbo-targeted ad - darn.