Choosing Social Media: 3 Questions to Ask, PLUS an Infographic!
Social media is a complex, but vital part of any advertising plan. These questions and following infographic should help you narrow down your choices to find what works for you. Remember that while we are all concerned about gaining new business, what should be on the forefront of our minds when developing social media plans is building community.
What is my target audience?
This is kind of a no-brainer, right? Well, yes and no. You might think it’s a no-brainer – it should go right back to your business and advertising plans. But in reality, it is so easy to get bogged down in all of the gazillion social media platforms there are. And then have people yelling in your ear about how you need to get maximum exposure and join all of them, and yeah, it’s confusing. Go back to your target audience – they are using social media, but they are not using everything either. Find them, and they will find you!
How much time can I invest in social media?
Let’s face it. Building relationships with social media takes time. A lot of time. And time is money. It’s important to strike a good balance between platforms that take up a lot of time, and platforms that don’t. For example, Facebook could and should take up a lot of your time. It’s one of the best places to form solid relationships. Twitter is also a great place to form relationships, but it doesn’t require quite as much time. Pinterest is pretty much just good exposure, so adding that to your list is a good idea if you are short on time, as you can spend 20 minutes pinning without the obligation of a lot of interaction.
What kind of relationships do I want to build?
No matter what your business or organization is, you should be aiming to build quality and trusted relationships with your audience. They should see you as an authority; someone they can trust not only to provide a product or service, but to provide answers, or a simple push in the right direction. In turn, you should see your audience as individuals who make up, contribute to, and enhance your community.
My suggestion is to choose five social media platforms that will reach a part of our target audience, and will conform to your style and your allotted social media time. Build a solid community – remember that people will come and go, but your infrastructure has to be intact in order for you to go the distance.
This should give you a lot to think about. Take a look at the infographic below for some hard, cold, facts about various social media platforms, which is courtesy of Zintro. And yes, I know Pinterest is missing, but I will write about that and link to it in the near future.
What social media platforms are you using or are interested in using?