Closing Keynote: Being a Social Media Champion

Integrated social media strategies are slowly becoming the rule, rather than the exception at Fortune 500 companies. The companies that are charging ahead tend to have a couple of things in common: An executive level internal champion, willing to be a social media champion in the C-Suite and the Board Room, and a consultative evangelist who helps them make the case. These are the companies who are charging ahead, taking the risks and reaping the measurable rewards. Carol Hymowitz, Editor-in-Chief of ForbesWoman, moderates this conversation with Sandy Carter, Vice President, Software Group Business Partners and Midmarket, and Social Media Evangelist at IBM Corporation; Jory Des Jardins, co-founder of BlogHer, Inc.; Diane Hessan, CEO of Communispace; and Lesley Pinckney, General Manager of Essence.com.

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