Coach case study: Jory moderates a conversation with a Coach brand rep, an agency rep and a blogger about their "Design a Coach Tote" contest

Coach wanted to reach a new, younger market for their bags, and they wanted to engage those women in a totally new way. They worked with social media marketing solution, Brickfish, to launch a “Design a Coach Tote” program that went completely viral. Facebook, Twiiter, MySpace, blogs…working across those apps and more Coach received over 3,200 design submissions and millions of trackable engagements. Come hear from Vanessa Flaherty, Coach's Public Relations Coordinator of New Media and Celebrity Relations, as well as Brickfish's EVP of Sales, Jamie Dicken, and blogger Stephanie Rahlfs, Publisher and Editor-in-Chief of Adventures in the Stiletto Jungle, to find out why this program went viral, from everyone’s point of view.