Conference Corner: BlogHer U at BlogHer PRO '13
Yesterday, Lori Luna shared all the delicious details about the host hotel for BlogHer PRO, a gorgeous, lagoon-side oasis in the heart of Silicon Valley. We're as excited about the location for BlogHer PRO as we are the program, and over the next few weeks we'll be rolling out details about the program to help get you psyched up and prepped for the event. Whether you're already registered or have yet to do so (tickets are limited -- grab yours now), the posts over the coming weeks will help you get a feel of what to expect, and how to prep, for BlogHer PRO!
Day one of BlogHer PRO offers you a crash course in business development. Following Porter Gale's opening keynote discussion about building and leveraging your network, we jump straight into a biz dev intensive -- like a one-day MBA for bloggers! From start to finish, you'll gather insights and skills from experienced business-women, entrepreneurs, and bloggers who've mastered the skills you'll need in order to take your blog PRO, and maintain your success.
What you'll learn: Day one is dedicated to walking you through five of the many famous Ps of Business:
- Positioning -- Answer this question: What is your unique place in a sometimes crowded blogosphere?
- Productizing -- Shift your thinking about what you have to offer.
- Prospecting -- Explore the tools which will help you find your target clients/audience.
- Pitching & Pricing -- Every small business person has to be a sales person. Demystify the sales process, with tips you'll need to price yourself out confidently and pitch yourself effectively.
- Partnerships -- Empower yourself to better manage contracts and negotiations
- and Produce -- Learn how to measure and report ROI, for both your clients and yourself.
Who you'll hear from: Well-known bloggers and some of Silicon Valley's best and brightest businesswomen come together on Day One to share their tried and true tips, tricks, and strategies, including:
Erica Lee is a self-described "branding junkie" who is very interested in the effects of social media on personal and business brands. She founded and manages San Francisco-based StrategicLee, where she leverages her 15+ years in public relations and marketing to develop PR strategies that grow revenues. Erica helps you assess your brand message on the Positioning session.
Alicia DiRago found inspiration at BlogHer Handmade in 2011 and shortly thereafter launched WhimseyBox, which is a venture-backed startup that is changing the craft + DIY industry by combining great content and e-commerce. She'll share her insights on the Productizing session.
Jadah Sellner, along with co-founder Jen Hansard, uses design and community building to productize her brand, Simple Green Smoothie. She'll share the details of her unique approach, and her astute business insights as both a business owner and community & marketing director, on the Productizing session.
Tara Sophia Mohr is the creator of the Playing Big Women's Leadership program, which combines both her Stanford MBA and passion for inner transformation to coach hundreds of women solopreneurs to grow their own businesses. Tara will share her story, insight and guidance on the Productizing session.
Joanne Tombrakos is a storyteller and digital evangelist who teaches digital marketing at NYU. Joanne believes that understanding the sales process and how to sell is one of the most important skills any entrepreneur should hone. She'll share insider tips that salespeople already know -- and bloggers need to -- on the Pitching & Pricing session.
Chrissy Watson is both a blogger (The Outlaw Mom) and a practicing Intellectual Property and Social Media Attorney, which means she really understands the legal issues bloggers face online. She'll cover legal issues relevant to blogs and business, and offer useful takeaways you as a blogger or businessperson can put into practice right away, in the Partnership session.
Kristen Herwitz is a blogger (Batter Licker) and in-house Corporate Counsel for BlogHer. She'll share her legal perspective (which isn't intended to serve as legal advice or as a guarantee, warranty or prediction regarding the outcome of any particular legal matter #lawyer) as it relates to blogging contracts and negotiations in the Partnership session.
Julie Yamamoto manages influencer relations at CMD Agency, and specializes in strategic planning, including working with content creators and social influencers, project management, social media practice and media training. She'll help you determine what metrics your clients are looking for, and which ones you should be measuring for yourself, in the Produce session.
Don't miss a minute of this intimate business intensive, or the following day's deep dive into content, management, and mobile.
Conference Programming Manager