Conference Corner: The Marketing & Monetization Tracks at BlogHer '13
To help with your BlogHer '13 planning, I'm walking through each of the tracks of programming, one-by-one. As I explained in the overall conference demystifying post, we have four different session styles, and each track of programming includes a mix of those -- making sure there is something for every style of learner!
We're starting with the Marketing & Monetization tracks -- both Beginner and Advanced.
Where it will be: McCormick Place
What you can expect: The Beginner Marketing & Monetization track includes sessions geared for bloggers either interested in or just starting to monetize their work online, or bloggers who've already begun this process and need a bit of a boost with their marketing efforts. This track is perfect for bloggers who are diving into the marketing world for the first time, or those who have been in it for a while, but could use a brush-up on their skills.
- Friday starts with a 90 minute workshop on the basis tenants of marketing, in which you'll learn the tools, the rules, and the lingo of the marketing world.
- Friday breakout two begins with a 30 minute presentation about the ins and outs of hosting a contest on your blog or social media platforms.
- After a 10 minute break, we'll jump into a 45-minute roundtable discussion on how to make your sponsored content great, for both your client and your readers.
- Saturday opens with a 45-minute roundtable discussion on what makes a perfect pitch.
- Following a 10 minute break, we lead into a 30-minute presentation on how (and why) to make an awesome media kit.
- Saturday afternoon wraps the conference up with another 90 minute workshop – this one will walk you through the 21 steps you can (and should!) take to have a rocking social media presence.
The Advanced Marketing & Monetization track includes sessions geared for bloggers who are already monetizing their work, or who already have an established brand and platform online. This track is perfect for bloggers who are looking to expand or strengthen their online brand, or transition from the occasional paid opportunity to earning substantial income online.
- Friday's first session is a 90-minute workshop which will walk you though the various ways you can measure the success of online campaigns and quantify that to your customers/clients in a language they can clearly understand.
- After lunch, breakout two starts with a 30-minute presentation teaching you what parts of your blogging work you can and should outsource, and everything that goes along with hiring and managing others. Note: This session repeats on Saturday AM.
- The second half of breakout two will be a roundtable discussion about exit strategies for your blog, shedding light on all the ins and outs of selling your blog.
- Saturday am opens with a roundtable discussion with bloggers and brands about what it takes to forge a strong long-term relationship with a brand (ambassador, employee, spokeperson).
- After a 10 minute break, we repeat Friday's 30-minute presentation teaching you what parts of your blogging work you can and should outsource, and everything that goes along with hiring and managing others. Note: This session repeats from Friday.
- Saturday closes with a two-part workshop, first walking you through tangible steps to make the most out of Facebook, then taking a deep dive into how you can do more with Pinterest.
What equipment you'll need: Reference this post to plan what type of equipment to bring to each style of session.
Next up, I'll be walking through both the Beginner and Advanced Tools & Technology tracks at BlogHer '13. Follow me on BlogHer for pings about each of these posts, or follow @BlogHerEvents on Twitter or subscribe to our conference RSS feed for post notifications. Of course, you can always email the BlogHer Programming Team if you have questions, too!
Conference Programming Manager