Conference Corner: The Writing - Pitch & Publish Track at BlogHer '13

BlogHer Original Post

To help with your BlogHer '13 planning, I'm walking through each of the tracks of programming, one-by-one. As I explained in the overall conference demystifying post, we have four different session styles, and each track of programming includes a mix of those -- making sure there is something for every style of learner!

We've already broken down both Marketing & Monetization tracks, both Tools & Technology tracks, the Photo & Video track, the Interest & Identity track, and the Politics & Activism track. Now we're continuing into the Writing – Pitch & Publish track!

Where it will be: McCormick Place

What you can expect: The Writing – Pitch & Publish track will teach you how to take your writing to the next level. Whether you want to better understand writing fundamentals or use your blog as a pitch platform for magazines, webzines, and publishers, this track is for you.

[Note: For hands-on writing skills development, stay tuned for the announcement about this year's Writing Lab at BlogHer '13]


  • In the first 30-minutes of programming, learn the subtle differences between your blog posts and publishable essays, and discover how to make that shift in your writing.

  • After a short break, we take a close-up look at printed word's funny bone. Learn the science and art behind humor writing from some of the online community's leading humorists.

  • Friday afternoon is all about the pitch. Whether you want to pitch your work to a periodical or a book publisher, these two 40-minute workshops will give you the inside scoop you need to meet your goals. Note: These workshops repeat on Saturday AM.


  • Start your Saturday with a repeat of Friday PM's 90-minute pitch workshops. Learn the ins and outs of pitching from bloggers who've successfully pitched periodicals and book publishers.

  • After lunch on Saturday, we examine what's under the skin of a great story. Learn the universal elements of storytelling that will give your stories the structure and muscle they need to thrive.

  • Saturday PM closes with a repeat of Friday AM's 30-minute post-to-essay workshop. You'll learn how to transform your great blog post into a publishable essay.

BlogHer '13

What equipment you'll need: Reference this post to plan what type of equipment to bring to each style of session.

Next up, I'll be walking through the Room of Your Own and Sponsored tracks at BlogHer '13. Follow me on BlogHer for pings about each of these posts, or follow @BlogHerEvents on Twitter or subscribe to our conference RSS feed for post notifications. Of course, you can always email the BlogHer Programming Team if you have questions, too!


Mr Lady

Conference Programming Manager