OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - Consumers Are Co-Brand Managers

Welcome to the liveblog of the BlogHer Business '10 panel: Ketchum presents: Consumers Are Co-Brand Managers: Are You Listening? This panel starts at 1:30pm and ends at 2:45pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - Twitter and Facebook Strategies

Welcome to the liveblog of the BlogHer Business '10 panel: Twitter and Facebook: Let’s talk specific implementation strategies This panel starts at 1:30pm and ends at 2:45pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Case Study: Sprint - Family Connections

Welcome to the liveblog of the BlogHer Business '10 panel: Best Practices Case Study #2: Sprint - The Family Connections Program NOTE: Please note that the case study visuals are attached as a PowerPoint, and can be downloaded by scrolling down to the "Attachment" section. INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: White House Project -- Call to Action

Welcome to the liveblog of the White House Project panel: Call to Action: We are the ones we've been waiting for! Background: Jill Miller Zimon is the embodiment of what this workshop is all about. As both an active BlogHer community member and political blogger, and an alumna of The White House Project training, Jill decided to run for local office, and she used social media to help her cause. Jill is explaining how she moved from political commentator to politician, and describing her experiences along the way. ...more

I am a HUGE Momsrising fan and it's been great getting to hear your questions and thoughts. ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business - FTC Guidelines, One Year Later

Welcome to the liveblog of the BlogHer Business '10 panel: The FTC Guidelines, One Year Later This panel starts at 1:30pm and ends at 2:45pm 4:00pm Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: The White House Project - Welcome with Marie Wilson and Lisa Stone

Welcome to the liveblog of the White House Project panel: Welcome with Marie Wilson, Founder and President of the White House Project, and Lisa Stone, Co-Founder and CEO of BlogHer. ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Case Study: Estee Lauder

Welcome to the liveblog of the BlogHer Business '10 panel: Best Practices Case Study #1: The Estee Lauder Companies Inc. Breast Cancer Awareness Campaign This panel starts at 11:00am and ends at 11:30 am Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more

Gina makes introductions:

Gina: Social media has given incredible opportunities for brands ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Keynote: Funding Social Media Marketing

Welcome to the liveblog of the BlogHer Business '10 panel: Morning Keynote: Funding social media marketing programs: Where you gonna get the money? This panel starts at 9:45am and ends at 10:45am Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! INFO: ...more

OFFICIAL BLOGHER '10 LIVEBLOG: BlogHer Business Welcome/State of Social Media

Welcome to the liveblog of the BlogHer Business '10 panel: Welcome and State of the Social Media World. This panel starts at 9:00am and ends at 9:45 am Eastern time on August 5, 2010. Keep refreshing this page as the panel takes place for more liveblogging! NOTE: Please note that the social media study is attached as a PowerPoint, and can be downloaded by scrolling down to the "Attachment" section. Welcome by Lisa Stone, Jory des Jardins and Elisa Camahort Page. ...more

Thank you! more

BlogHer '10 Speaker Spotlight, August 3, 2010: Mastering Intellectual Property

Confused by the differences between copyright and trademark? Are you protecting your brand and intellectual property? Are you violating someone else's? If someone asked you to find a fair use image, could you? And what about defamation issues, like libel and slander? Are the lines drawn differently when you're talking about individuals vs. brands? ...more

Thank you for the reply, Denise. I started to, but the language in Blogger's DMCA page regarding ...more

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