Connecting With Your Audience

As the founder of IndieBizChicks.com, I am in contact with a lot of people who want to earn an income with an online business. Some of these people invest quite a bit of money in web design, have invested time in product development and creation, and now that their site is up, they are sitting there, waiting for the sales to come in....

What they don't realize is that they are NOT connecting with their audience! In order to be successful, you have to build a relationship with the people who will be purchasing your products or services.

In workshop, I would like to provide strategies for defining a target market, getting to know your target market, how to build trust credibility as well as establish yourself as an expert in your field, how to connect using social media, and more.

Since launching my site in the summer of 2007, I have grown my readership to over 10,000 monthly visitors, been featured in local and national press, partnered with the Univeristy of Michigan Flint on The Indie Biz Chicks Conference, have been aked to write featured articles in magazines, and have become a featured expert on several websites. I've spent less than $150 on advertising. If you connect with your audience, awesome things can happen to your business!

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