On the Couch with Visual Therapy’s Joe Lupo and Jesse Garza


As Bonnie Cashin famously said, “Chic is where you find it.” From window displays to catalogs, Polyvore to Pinterest, there are lots of ways to find it these days. And that’s the genius behind Visual Therapy. Unlike Oprah, we may not be able to personally call on the VT stylist duo, Joe Lupo and Jesse Garza, but between their books, site, blog and their QVC line, they’re making inspiration accessible to all.

I had the chance to ask Joe and Jesse a few questions about Visual Therapy, and they generously shared some tips and tricks from their styling bag with BlogHer readers. Thanks, guys! - Alex

Nothing to Wear Cover

I think that many women confuse fashion and style. How do you define the difference between the two?

You are absolutely right! Think of style as something that is inherent, individual and unique, your own. Think of fashion as your toolbox or vehicle used to express your style. Do not be intimidated by fashion, because it has many faces, but always try your best to create, understand and define your own style. It is up to you to get inspired by looking at fashion to see what speaks to you. Defining your style is the first step – and the most important one - of the Visual Therapy process outlined in our book, Nothing to Wear. Once you can define your style, you have the focus and direction that will take you to the next level.

From celebrities to fashion icons, whose style do you find speaks to most women? What is it that they possess that you find so inspiring?

Cliché as it may sound, the icons that speak to most women are icons that are most timeless, like Grace Kelly, Jackie O. and Audrey Hepburn. There was something truly special about these women and their ability to sustain a constant style throughout their entire lives that inspires women, even to this day. Their style was effortless and always showcased who they were as women. They were classic, timeless and elegant.

Although budgets vary from shopper to shopper, where do you recommend women make key investments in their wardrobe?

You should invest in pieces that will give you the most mileage. For example, you can carry the right bag everywhere for several years. Shoes and boots that you can dress up or down are great investments. A great watch and key pieces of jewelry can be worn with t-shirt and jeans or in the boardroom.

Where do you think women overspend?

Don’t spend too much on trends that are so hot, they are almost over before they begin. Avoid splurging on pieces that you can only wear a few times before you get tired of them. If you love it, but can live without it, wait for it to go on sale. Think value equation and cost per wear. If it’s expensive and you wear it 100 times, it will be worth the splurge. If you will only wear it 5 times, rethink it. In this economy it’s really important to take an inventory of your wardrobe in order to avoid overspending on things you may not need. Have a clear shopping list of what is missing from your wardrobe so you can stay true to your mission.

VT Luxe Burnout Velvet Scarf Jacket

I love the VT Luxe line for QVC. I look at the Burnout Velvet Scarf Jacket and see it dressed up for a night out, but also with a long sleeved tee, jeans and ballet flats for day. I love the versatility in so many of these pieces. What inspired you to team with QVC and launch this collection?

We have the privilege of working with the most incredible designer collections out there and we know what items, silhouettes and colors really work. We are teachers by nature and love to inspire women to look and feel their best. QVC gives us the opportunity to take our luxury expertise to create a collection at a price point that is realistic for every woman. Our mantra for VT Luxe is “Celebrate yourself through style.” It is everyday glamour that will take you from casual to dressy, effortlessly.

From on trend finds to things we may have in our closets already, what pieces will make the biggest impact this fall and winter?

Some of the biggest trends this season are fur, capes and hats. If these pieces have been in your closet collecting dust, it’s time to break them out. Any fur or faux fur piece will instantly update your look, from a scarf to a vest to even a bag. A cape can go over anything and is sizeless, ageless and dramatic. Go bold with a pop color or be chic with soft neutrals. This season it’s all about hats, hats, hats! Top off your look with a fedora for instant attitude. As the weather turns cooler, now is the time to jump on these trends.

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Your blog is filled with incredible finds and inspiring fashion. What do you hope readers take away from the posts?

Our goal with the Visual Therapy Blog is to give our readers inspiration, be it an incredible inspirational quote, an iconic story of a person of style and substance or a trend they may be able to relate to. We want to educate, motivate and inspire women not only to look their best, but be their best.

We love to hear from our readers through our blog, Facebook and Twitter, so please feel free to connect and ask us all your style and fashion questions!


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