Faceless People Loiter in London -- to Help Sell Lotus Cars?

Jody DeVere -- Ask Patty — Thu, 03 Jul 2008 16:39:13 -0500

A creepy duo of faceless people have been appearing all over London lately, raising the interest of bloggers and news crews alike, though apparently not worrying those around them much. An article at the MailonSunday website says mysterious faceless people have been spotted at such A-list events as Wimbledon, Henley Regatta, the Harrods sale, and Elton John's White Tie and Tiara Ball.

The MailonSunday website conjectures that they may be "at the centre of a viral marketing campaign for an as-yet unknown product of forthcoming horror film." One astute Brit at the MetaFilter community forums pointed out that the date it's counting down to is the day before the opening of the British International Motor Show, and suggests it may be a promotion for the upcoming Lotus Eagle.

According to this video report on Yahoo! they might be linked with a viral advertising campaign on behalf of Lotus Cars. The key bit of evidence supporting this theory is the website facelesspeople.com - which features nothing more than a countdown indicating that "TRUE CHARACTER WILL EMERGE IN (insert countdown here)."

The facelesspeople.com site also gives visitors an opportunity to find out more, rewarding those brave enough to provide an email address with a thank you, and the promise that "when true character emerges, you will be one of the first to know."

The evidence pointing towards Lotus increases when you compare the enigmatic badges the faceless duo are wearing in photos of them at Wimbledon to the Lotus insignia floating at the bottom of the facelesspeople.com homepage. The color scheme is slightly different but there is no denying the similarity in shape.

Coincidence? I think not! I guess we'll know for sure when I'm rewarded with information at the email address I provided. In a case of viral advertising, these faceless people win a prize for spreading their virus all the way from London to Los Angeles!

Jody DeVere
President
www.askpatty.com
www.carblabber.com

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Faceless People Loiter in London -- to Help Sell Lotus Cars?