http://www.blogher.com/node/5224 Comments for "BlogHer blog readers: Loyal, vocal, highly educated...and shopping online" en http://www.blogher.com/node/5224 <h3>BlogHer's Spring 2006 demographic survey results illustrate why wired women are the hottest demographic for online advertisers.</h3> <p>BlogHer LLC recently announced the launch of the new <a href="http://www.blogher.com/node/5223">BlogHer Advertising Network</a>, going to market with an initial group of more than two dozen parenting bloggers. In Spring 2006, BlogHer conducted a demographic survey on many of these participating blogs by women and compiled the following results from nearly 3,000 blog readers who responded:</p> <h3>BlogHer Parenting Network readers are loyal</h3> <p> <li>77% of the Network's readers visit the blogs at least weekly, and two thirds of those visit daily.</li> </p><p></p> <li>93% of the Network's readers are &quot;certain to return&quot; to the sites</li> <h3>BlogHer Parenting Network readers are the optimal audience for advertisers, when it comes to age, income and education</h3> <p> <li>94% are female.</li> </p><p></p> <li>94% have a greater-than-high school education.</li> <p></p> <li>64% are between the ages of 28 and 40.</li> <p></p> <li>64% make more than $50K per year.</li> <p></p> <li>70% are married, and 50% have children still living at home.</li> <h3>BlogHer Parenting Network readers spend money online</h3> <p> <li>49% have spent over $100 online on plane tickets in the last 6 months.</li> </p><p> <li>39% have spent over $100 online on clothes in the last 6 months.</li> </p><p> <li>33% have spent over $100 online on books in the last 6 months.</li> </p><p></p> <li>22% have spent over $100 online on consumer electronics in the last 6 months.</li> <p></p> <li>19% have spent over $100 online on computers in the last 6 months.</li> <p></p> <li>16% have spent over $100 online on toys in the last 6 months.</li> <p></p> <li>16% have spent over $100 online on home and garden supplies in the last 6 months.</li> <p>Perhaps most significantly: </p> <p></p> <li><strong>53% of BlogHer Parenting Network readers have their own blogs with which to publish and amplify their recommendations and referrals.</strong></li> <p></p> <p><em>Results as of May 5, 2006 with 2,931 survey responses.</em></p> <h3>Interested? BlogHer's Founders can help.</h3> <p>For more information about BlogHer's demographic surveys, please email Elisa Camahort at elisa (at) blogher (dot) org. <img title="Elisa Camahort" alt="Elisa Camahort, Co-Founder and Chief Operating Officer" src="http://www.blogher.com/system/files?file=elisa.jpg" /></p> <p><strong>Photo: Elisa Camahort, Co-Founder and Chief Operating Officer</strong><br class="clear" /></p> BlogHer Ad Network for Parents Wed, 10 May 2006 13:27:04 -0500 Lisa Stone 5224 at http://www.blogher.com