BlogHer - How to Build Blog Traffic - Intro - Comments

Love this article.

sprittibee — Wed, 10 Oct 2007 07:49:54 -0500

I enjoyed reading this. It is so true that the ease of use has to be there as well as the content. I have "forgotten" to ever go back to blogs that I enjoyed reading before because they didn't have the feedburner button or any other subscription icons. When I come upon them again it may be months later! Or never.

By the way, I want you to add a piece about how you take those lovely photos for your recipes. You amaze me! Do you ever get tired of cooking every day? ;)

Wish I could be there.

Bea — Thu, 20 Jul 2006 21:28:55 -0500

Thanks for sharing Elise. I'm a new blogger, and really looking for ideas and tips on increasing traffic. I won't make the conference, mainly because I'm floating in the middle of the Pacific, but appreciate that you shared your knowledge!

Hi all, The next installment

Elise Bauer — Wed, 19 Jul 2006 13:16:55 -0500

Hi all,

The next installment is up:

How to Build Blog Traffic - Content

Please feel free to leave questions or issues in the comments for me to address at the session. If I have time to address them, I will.

Elise
Simply Recipes
Learning Movable Type

I. Need. This. Workshop. So. Much.

debra roby — Tue, 18 Jul 2006 14:37:33 -0500

It's one of the reasons I can't wait to attend next week.

Debra
A Stitch In Time
Deb's Daily Distractions

You're the perfect person to write this!

Julie — Tue, 18 Jul 2006 12:29:10 -0500

Hi Elise,
I clicked on this post because the topic is important to me. I was happy to see that you are the author because I am a fan of Simply Recipes and have a food blog of my own. When is the next installment?
Thanks,
Julie

Elise, thanks for sharing

Kat Jacobs — Mon, 17 Jul 2006 22:10:07 -0500

Elise, thanks for sharing this info with those of us who can't be at the workshop.

+Kat
Your Typical Suburban Soccer Mom....or maybe not.
The Secret Life of Kat

Cool

Denise — Mon, 17 Jul 2006 20:23:30 -0500

I'm looking forward to this series, Elise!

~Denise
Daily Dose of Denise and Fast Times @ Homeschool High

How to Build Blog Traffic - Intro

Elise Bauer — Mon, 17 Jul 2006 17:00:25 -0500

You spend hours, days, weeks, months writing, photographing, uploading, editing your blog. At the end of the day you hope that someone (or more than a few someones) takes the time to read it. One would think that it is pretty obvious the steps one must take to build an audience, or build traffic to one's blog; you have to have great content, right? But less obvious are the roles that community and technology play in increasing your blog audience.

In preparation for a workshop I'm leading at BlogHer '06 I'll be writing up a series of posts about all the different things you can do to increase traffic to your blog - content, site traffic - what it is and how to measure, the stats you should care about, how people find your site, Google, search engines, and SEO, site design, RSS, community, and tags. The three main themes that we'll see over and over again are content, community, and technology.

Content
If you don't start with good content, you can pretty much ignore everything else. But what defines "good content"? Do you really have to post every day, or even several times a day? If you are just starting out, what should your blog be about?

Community
The number one thing you can do to increase your audience, after producing brilliant content of course, is to engage the community of people who might possibly care about what you are writing. By the way, engaging a community doesn't mean asking for link exchanges. It does mean actively linking to, commenting on, and participating in events on the weblogs of others who share a common interest. This linking becomes even more important when we dive into technology and the role of search engines.

Technology
Your blog traffic consists of people who already know about your blog and have visited it before, and people who have found your blog somehow and are coming there for the first time. Understanding and properly using technologies such as RSS, SEO, and tags can greatly accelerate the number of people finding your blog for the first time. If they like what they see, they'll come back, especially if you make it easy for them. But they do need to find you in the first place, and using available web technologies appropriately can help this along.

Passion
Your blog needs to be about something that some people, somewhere, care about. And no one's going to give a hoot about your blog unless you care passionately about it first. If you have something to say, say it well, and concern yourself about not only the blog but the people reading it too, the strategies that will be reviewed in this series will help you grow your audience. Otherwise, who cares?

Other articles in the How to Build Blog Traffic series
Content
Community
How Do People Find Your Blog?
Search Engines and SEO

Links to other online articles on this subject:
Unsuspecting Secrets to Fast Blogging Success by eMoms at Home
ProBlogger.net - this whole site is filled with great advice.
Elise BlogHer presentations on Building Traffic to Your Blog

Contributing Editor Elise Bauer blogs at Simply Recipes, Learning Movable Type, and several other blogs as part of elise.com. This series on building blog traffic is cross-posted at Learning Movable Type.