Interesting Info

zandi — Sun, 27 Sep 2009 02:56:19 -0500

Very interesting info. I am glad I have found BlogHer. Sure it gives us ladies more exposure in the blogging world.

http://beautyandhealthforwomenover40.blogspot.com

Excellent!

BJameson — Mon, 20 Jul 2009 01:06:40 -0500

I couldn't stop reading. Really amazing stuff there.

great info

janisvg18 — Wed, 08 Jul 2009 22:48:02 -0500

I'm glad I joined BlogHer!

- janis -

This article is how I found blogher!

EvieL — Tue, 07 Jul 2009 17:03:37 -0500

This article is how I found blogher! I look forward to learning more about this interesting site!
Michelle-

Interesting Study!

RuthA — Mon, 01 Jun 2009 18:18:42 -0500

Women seem to be using their computers more and more to gain knowledge and to interact with the community. Blogs are a great way to get the scoop on current events. As far as social networking goes, its lots more fun than watching TV because of the interaction involved.

http://www.livehealthyandlong.com

Great piece of information

linenkids — Mon, 04 May 2009 02:54:20 -0500

Amazing figures here but IMHO it's not something unexpected.

Social network is the hype for today, what would happen tomorrow? Blogs and forums are great for building much stronger communities for one or another subject (for instance kids etc.).

I think we continue to step in Womenomics (instead of Economics) age.

Just think of who's making most of daily purchases, who makes purchasing decisions nowadays? Internet is the most powerful tool for information spread ever created.

Linen clothing and accessories for boys and girls

Can't deny these figures.

Wilma Ham — Wed, 29 Apr 2009 16:50:29 -0500

It is great to see these figures. There is no denying the influence that women who use the internet can have.
Watch out, is all I can say and to us women I would say, lets use this medium wisely and make a difference.
I remember being amazed to hear when I was young what the mass production of books did for spreading information.
Now I am right in the middle of another such amazing shift in information sharing.
How exciting.
Thanks for making this so clear and thanks for BlogHer.

Wilma Ham

www.wilmasblog.com

Fascinating Study!

Kathlene Carney — Wed, 29 Apr 2009 08:53:59 -0500

Very interesting but I guess not surprising. I'm glad to see this growth in women's influence and power.

Kathlene

http://www.carneypr.com/ Publicity Services

http://www.bodegabaylife.com/ Blog

Great work!

debontherocks — Tue, 28 Apr 2009 11:44:12 -0500

Thanks for this very useful and insightful work!

Deb
www.debontherocks.com blog
www.3smartgirlz.com consulting

BlogHer Finds Women Online Twice As Likely To Use Blogs Over Social Networking Sites As Trusted Source of Information

Elisa Camahort — Tue, 28 Apr 2009 09:03:25 -0500

BLOGHER FINDS WOMEN ONLINE TWICE AS LIKELY TO USE BLOGS OVER SOCIAL NETWORKING SITES AS TRUSTED SOURCE OF INFORMATION; SHIFT AWAY FROM TRADITIONAL MEDIA CONTINUES

Second Annual Study Confirms Growing Influence of Social Media Among U.S. Women

Palo Alto, Calif. -- April 28, 2009 -- Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%) and opinion-sharing (55%), while they are 50 percent more likely to turn to social networking sites as a means of keeping in touch with friends and family (75%), BlogHer announced today. The 2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners, which will be released today, found that while women who use social media platforms share a strong desire to connect and to entertain themselves, there are also ways in which the motivations for using various social media platforms differ. Since the release of last year’s Benchmark Study of Women and Social Media, women are turning in even greater numbers to blogs (55%), social networks (75%) and online status updating (20%) as primary sources of community interaction, entertainment and information. Because they are regarded as trusted sources of information, blogs now wield considerable influence on consumers’ purchasing habits – 45 percent of survey respondents stated that they decided to purchase an item after reading about it on a blog.

BlogHer and iVillage, who together form the largest interactive community of women online, conducted the research in partnership with Compass Partners to gather insights on the ways women in the United States use social media in their everyday lives. The study reviews and compares data from two user sample sets – a general population sample of more than 2,000 U.S. women aged 18-77 years against a BlogHer Network sample of more than 1,000 women.

"Social media continues to be a growing phenomenon, and bloggers, in particular, represent a highly engaged and influential segment of social media users for brand marketers looking to connect to consumers online.” said Susan Wright, President of Compass Partners LLC. “Bloggers have a broad reach in the social media population and the survey demonstrates that women who blog are the most actively engaged social media participants -- constantly seeking out new ideas and ways to share their opinions about those ideas.”

This study measured the habits and attitudes of women who participate in any social media activity weekly or more often with approximately half participating daily. Of the 42 million women engaged in social media weekly, 55 percent of women participate in some form of blogging activity; 75 percent participate in social networks such as Facebook or MySpace and 20 percent use Twitter. As a result of this increased activity, the 2009 study found that women online are now more than ever before spending less time engaging in traditional media activities like watching TV (30%), listening to the radio (31%), and reading magazines (36%) or the newspaper (39%).

"The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice," said Elisa Camahort Page, BlogHer co-founder and COO. "At a time when the economy is top of mind for more than 70 percent of these active social media participants, women who blog are turning to online resources, including blogs, to help them make their day to day purchasing decisions."

The Executive Summary of the 2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners can be found here:
http://blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf

About the Survey

The 2009 Women in Social Media Study compares two user samples:

A general population sample consisting of a sample size of 2,821 U.S. women aged 18 – 77 years, weighted by key age breaks to be representative. Of this group, 1,505 women qualified as “active” social media participants who participated weekly or more often. The margin of error at 95% confidence is +/- 3.0%.

A BlogHer Network sample, consisting of a BlogHer web network intercept sample of 1,008 respondents. The margin of error at 95% confidence is +/- 3.0%.

Both portions of the study were conducted in March 2009. The data is comparative. Responses from the two samples were not combined.

About BlogHer

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community and media network of blogs by women via a community hub (http://blogher.com), annual conferences and an advertising network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. In July 2008, BlogHer entered into a strategic partnership with iVillage, part of Women@NBCU, which includes other NBC Universal brands including Bravo and Oxygen. The partnership also includes an investment by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance’s Media, Communications and Entertainment business, and returning investor Venrock.

About Compass Partners, LLC

Compass Partners, LLC (www.compasspartners-llc.com) was founded by Susan Wright in 2003 as a strategic marketing consultancy anchored by intelligent market research. Susan leverages her vast experience gained at top tier, consumer driven companies such as Quaker Oats, Nestle and Microsoft. Compass Partners strives to help clients reach clarity in brand and business building challenges by uncovering actionable consumer insights. A significant focus for Compass Partners is in the arena of social media helping clients who want to understand how to build community around their brands.

Press Contacts:

Lindsey Scott
Racepoint Group
lscott@racepointgroup.com
415-694-6713

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