BlogHer - Cachaça - Comments

oh, PUHLEEZE!

cosmicpossum — Wed, 06 Aug 2008 15:57:05 -0500

The sooner we get over our puritanical views on nudity, the sooner this type of thing will be considered passe'. For those of us that think with our brains, nudity doesn't always equal sex and the sooner everyone realizes this, the sooner we can get over ourselves. I've personally seen MUCH "sexier" ads all over Europe. pffft! When you grow up with it and it's not "forbidden fruit" to see someone naked, you over look this type of thing for what it is; an attempt to get your attention. Worked, didn't it?

exploits men

laraemeadows — Tue, 05 Aug 2008 13:55:12 -0500

The pornography industry, in its lust for money, objectifies and exploits men who perform sexual acts on film
for their profit. Moreover, pornography exploits the biological sexual
weaknesses of the watching man. It is a filthy denigration of the pride
of men and their bodies and must be stopped before men begin to believe in the dehumanization portrayed in these films.

It is common biological knowledge that men
are unable to resist viewing depictions of sex. Those who create and
sell pornography know about this biological weakness and pray on it.
Unable to resist even the slightest temptation to watch pornography, at
any cost; sociological, financial or emotional, men
instantly become addicted. Once they view the pornography, the reason
centers of their brains shut off and their brains absorb all
information given to them. This biological switch allows men
to be exploited unchecked. They become a sponge of images, ideas and
concepts but have no sieve in which to filter them. They would be
unable to sift through what is morally right or wrong. They would be
unable to resist their urges or desires because they have become
unrestrained. Good men become addicted monsters, frightening and sad.

http://www.associatedcontent.com/article/916169/pornography_exploits_men...

porno advertisements con't (unfortunately)

jungle8 — Mon, 21 Jul 2008 18:21:47 -0500

Thank you so much for this post and linking to our blog, Sarah's post at jungle[8]. Unfortunately as you can imagine, this is not an isolated case. Top American designer, Tom Ford also released as series of tasteless, headless ads of women. We wrote about this campaign as well, on our blog: http://blog.jungle8.com/2007/09/13/a-socially-conscious-examination-of-tom-ford/

It seems as consumers, until we stand up and voice our opinion with our $$ these sorts of standards and practices will continue. Again, thank you for speaking out on this!

lainie liberti

creative director + principal

jungle [8]

A culture proud of their women

Blondie In Brazil — Mon, 21 Jul 2008 12:51:07 -0500

I've been living in Brazil now for a year. If there is one thing that I've learned - Brazil is very proud of their women. Comments are made all over the place about 'our beautiful women' and 'what do you think of the women?' Other expat bloggers here have commented on it too.

Sex is a huge part of it. Often I feel true beauty is confused with letting it all hang out, but this is how most Brazilian women choose to dress and display themselves. I am not generalizing, just as I wouldn't about women in the US, but if you visit here you would be amazed by what you sometimes see as acceptable.

My point is that I don't agree that it is another culture's fault or that of ads that cause people to associate Brazil with women and less than modest clothing. This is a stereotype that I have learned through personal experience that Brazilian's welcome, probably not to the extent to which you are speaking regarding the ad though. However, they are proud to be known by their women from my perspective.

I'm sure that many would be embarassed because of the ad and sex equals Brazilian women equals cachaca, however that is the fault of the company and the model who took the ad knowing what she would be representing.

Blondie in Brazil

Blog about my adventures living in Brazil: www.blondieinbrazil.blogspot.com

It's not the model that's the problem

Suzanne Reisman — Mon, 21 Jul 2008 12:25:37 -0500

It's selling of the sexuality of Brazilian women that I object to. I don't care if women pose nude for ads or magazines or home photos or whatever. That's not the point. As the Ad Age article reports, alcohol ads are banned from explicitly promising sex, yet here we have an ad campaign where this is exactly the premise. Is it because the women are Brazilian and part of an "exotic" culture of eroticism, and those don't count the same way American women do in ads? I just agree with Mary that it plays off stereotypes of Brazilian women, and thus I find the ad campaign offensive. If it didn't brand the woman's ass (or crotch in other ads) as "authentically Brasilian," I might just write it off as another gross ad campaign that panders to the lowest common denominator, as most ads do. But I think this goes beyond that.

Suzanne Reisman, Contributing Editor - Feminism & Gender
Campaign for Unshaved Snatch (CUSS) & Other Rants

I disagree

super des — Mon, 21 Jul 2008 11:47:33 -0500

I don't think it's exploitation. The woman did it willingly & got paid for it. The only thing being exploited here is men's simple brains and their love of women. Men are the target audience here because statistically, men are more likely to buy alcohol than women. And statistically, straight men are more likely than gay men. So when a model finds work in this ad, good for her. If it hadb't been an ad for rum, she probably would have ended up in another similar one. I say good for her.

Thank you

NatashaNacho — Mon, 21 Jul 2008 11:01:39 -0500

NatashaNacho of CreativeNachos.com

I knew absolutely nothing about this. I am repulsed...thank you for writing and enlightening me...I'm going to share this with more women who need to know